Gallery: 13 Things We Learned from Some of the World’s Smartest People ...

 
How does sustainability drive innovation? We heard differing perspectives from Joe Taylor, Chairman and CEO of Panasonic Corp. of North America, Adam Lowry, Co-founder and Chief Greenskeeper at Method and Vance Bell, Chairman and CEO of Shaw Industries, a Berkshire Hathaway Co. Taylor talked about Panasonic's bold 2011 decision to center itself around the goal of becoming the #1 green innovation company in the electronics industry and chuckled over the fact that everyone at the conference seemed to assume that his company only made TVs when they actually produce an extremely varied array of products from electric-car batteries to solar panels to fuel cells and even many parts that make up the iPhone and other popular smartphones. Lowry shared a similar issue with Method products where people express that they had no idea the soap bottles were green in any way and just purchase them because they match their bathrooms. His reaction? One of delight rather than of dismay since he says getting people who are already green to buy Method is pointless. Reaching everyone else is what is really important.

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1 Comment

  1. Tafline Laylin May 9, 2013 at 8:27 am

    Wow, this is really fascinating. Thanks Yuka!

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