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14,000 People Pre-ordered the Nissan Leaf, Most are Conquest Sales

Posted By Brit Liggett On June 23, 2010 @ 11:37 am In automotive,Environment,Green Transportation,Innovation,Renewable Energy | 5 Comments

nissan leaf, electric vehicle, nissan leaf electric vehicle, electric cars, nissan electric car, new electric car, buy an electric car [1]

When most car companies create new models, their object is to “steal” buyers away from other companies — these sales are called conquest sales . You see, we get loyal to a company and we just keep going back. Well Nissan was hoping that with the release of their new electric vehicle the Leaf [2] they’d be able to rack up some serious conquest sales from people looking for an electric car [3]. It looks like they’ve succeeded. The company is reporting they’ve had 14,000 pre-orders for the leaf and 90% of those are conquest sales.

nissan leaf, electric vehicle, nissan leaf electric vehicle, electric cars, nissan electric car, new electric car, buy an electric car [4]

The Leaf — which has a starting price of $32,780 that lowers to $25,280 after federal tax incentives — will hit the streets at the end of this year. It’s been a long anticipated wait for this little electric beauty, which has a 100-mile range and all the bells and whistles people are looking for — like bluetooth capability, roadside assistance and LED headlights. The makers of the Leaf have also inserted a synthesized sound system [5] for pedestrian safety because of worries about electric vehicles being too quiet to hear.

It sounds like the Leaf has placed itself in the right price range, generated a sufficient driving range, and included all the right extras to draw people into their electrified grasp. Even with concerns over the vehicle’s cooling system [6] and the hotly anticipated Chevy Volt [7] hitting the streets in November, it looks like the Leaf has definitely brought people over to the leafy-green side of the transportation [8] industry.

Via Autoblog Green [9]

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URL to article: http://inhabitat.com/14000-people-pre-ordered-the-nissan-leaf-most-are-conquest-sales/

URLs in this post:

[1] Image: http://inhabitat.com/2010/06/23/14000-people-pre-ordered-the-nissan-leaf-most-are-conquest-sales/leaf-pre-orders-1/

[2] new electric vehicle the Leaf: http://www.inhabitat.com/2010/03/30/an-ev-for-the-people-all-electric-nissan-leaf-to-cost-25280/

[3] electric car: http://inhabitat.com/index.php?s=electric+car

[4] Image: http://inhabitat.com/2010/06/23/14000-people-pre-ordered-the-nissan-leaf-most-are-conquest-sales/leaf-pre-orders-2/

[5] a synthesized sound system: http://inhabitat.com/2010/06/11/what-will-the-nissan-leaf-ev-sound-like/

[6] concerns over the vehicle’s cooling system: http://inhabitat.com/2010/03/11/will-the-nissan-leaf-battery-deliver-all-it-promises/

[7] Chevy Volt: http://www.inhabitat.com/2010/03/31/gm-rolls-out-first-production-run-chevy-volt/

[8] transportation: http://www.inhabitat.com/transportation/

[9] Autoblog Green: http://green.autoblog.com/2010/06/23/leaf-records-14-000-u-s-pre-orders-90-are-conquest-sales/

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