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5 Mistakes Businesses Make Trying to Go Green

Posted By Yuka Yoneda On March 12, 2010 @ 12:30 pm In Environment,Green Graphics & Packaging,Green Rant,Greenwashing,Innovation | No Comments

Green mistakes, greenwashing, green wash, green businesses, green business, green marketing, green leaf logo

If you’ve been shopping, watching TV or surfing the web at all, you’ve undoubtedly noticed all of the companies taking their products and services green [1]. While this is generally a good thing, we can’t help but notice some brands going about it in all the wrong ways [1]: producing useless ‘eco’ wares [2] that defeat the purpose of being made of sustainable materials or even blatantly greenwashing [3]. If you’re interested in making your company more eco-friendly, and want to do it the right way, check out our list of the top 5 things you
shouldn’t do while trying to go green


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URL to article: http://inhabitat.com/5-mistakes-businesses-make-trying-to-go-green-2/

URLs in this post:

[1] taking their products and services green: http://www.openforum.com/idea-hub/topics/the-world/article/5-mistakes-businesses-make-trying-to-go-green-jill-fehrenbacher

[2] useless ‘eco’ wares: http://www.inhabitat.com/2009/07/29/top-5-silliest-eco-inventions/

[3] greenwashing: http://www.inhabitat.com/2007/07/07/the-art-of-greenwashing/

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