Jill Fehrenbacher

5 Mistakes Businesses Make While Trying to Go Green

by , 03/10/10

Green mistakes, greenwashing, green wash, green businesses, green business, green marketing, green leaf logo

If you’re reading Inhabitat, you’re no doubt aware of how popular the ‘green’ trend has become. Businesses have finally started to realize that the environmental movement is here to stay, and that there is money to be made in going green. This is something that Inhabitat readers and concerned citizens should be happy about… sort of. While it is great that so many businesses finally see the green in ‘going green’, too often businesses approach going green in all the wrong ways – producing useless ‘eco’ products, tone-deaf marketing, or even worse: greenwashing. Check out our list of the top 5 mistakes that businesses make when trying to go green.

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