SUSTAINABLE STYLE: Loyale Spring 2009
It’s no secret that we here at Inhabitat love breezy eco-fashion label Loyale. And as we introduce the Loyale Spring 2009 collection, we are also happy to report that designer Jenny Hwa, founder of Loyale, is a recipient of the 2008 Eileen Fisher Business Grant Program. With a commitment to environmentally responsible business practices and continued use of sustainable fabrics, we can’t think of anyone more deserving. Her spring collection is characterized by flirty mini-dresses and breezy tunics, making this season yet another filled with easy-to-wear and comfortable pieces that can be worn on any occasion. The best is yet to come because this Earth Day, Loyale will be offering their items at 25% off for one day only with coupon code, apr22loyale. Happy Shopping!
Like Loyale’s Fall 2008 collection, this spring’s line is inspired by an exemplary figure of the past. This season’s collection is entitled “organic beatnik” and celebrates the life of Wallace Berman, “a relatively unknown artist and custodian of talent who laid the foundation for counterculture, trippy hippy expressionism in California,” according to the Loyale website. Thus, the prevalence of pleated flower prints and carefully-crafted volume sleeves in many of the pieces represent the bloom of spring as much as it does the bloom of creative expression.
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