Tower of Babel, Barnaby Barford, Tower of Babel by Barnaby Barford, London Design Week, London Design Festival, London Design Festival 2015, Alun Graves, V&A Museum, Victoria and Albert Museum, London, consumerism,

Barford’s 21st century Tower of Babel was created as a feature piece of London Design Festival 2015 at the Victoria and Albert Museum. The installation took months to design and complete. Barford cycled more than 1,000 miles across London to photograph over 6,000 shop fronts that he then whittled down to the final 3,000 images applied to tiny ceramic building sculptures. The bone-china shops measure 10 to 13 centimeters in height.

Tower of Babel, Barnaby Barford, Tower of Babel by Barnaby Barford, London Design Week, London Design Festival, London Design Festival 2015, Alun Graves, V&A Museum, Victoria and Albert Museum, London, consumerism,

The shops on the Tower of Babel are organized by reputation and appearance. The more derelict and lower class stores are located at the base, while London’s expensive boutiques and galleries are arranged at the precarious-looking top. Some of the exclusive high-end shops are perched so high up that viewers need binoculars to see the names.

Related: 10 Stunning green designs from the V&A at London Design Week 2015

“Part-sculpture, part-shop display, The Tower of Babel is an act of curated commerce,” says Alun Graves, Senior Curator of the Ceramics and Glass collection at the V&A. “It’s about retail as a pastime, and the idea of shopping as a means (or not) to attain happiness. It is about how we identify ourselves as consumers and how we construct our sense of self through the choices we make when buying. Ultimately it’s about who we are, and where we position ourselves in the extraordinary metropolis that is London.” Each of the unique ceramic shop sculptures is available for purchase through the V&A shops and are priced differently depending on their location on the installation.

+ Barnaby Barford

+ London Design Festival coverage on Inhabitat

Photos by Liz Eve for Inhabitat