Have you noticed that when the media reports on the debate about the science of global warming, they often forget to bring actual qualified scientists into the conversation? The Union of Concerned Scientists aims to change this, and as part of a larger effort has rolled out an ad campaign that puts a face to the dedicated individuals who study climate change. A long-held criticism of the scientists who help shape the understanding of our impact on the world is that they are secretive and have not effectively communicated the issues they study. Hit the 'read more' button to see the new ads titled “Curious for Life” and learn more about several profiled scientists.
The ad campaign is from the preeminent pubic body of scientist who are deeply engaged in helping develop public policy and education based on hard, empirical data. The Union of Concerned Scientists is putting this campaign together to put a face to the folks who have been attacked by special interest groups, casting doubt upon a fickle public. The ads highlight the professionalism and passion these scientists have toward their work and directs readers to resources that highlight the unbiased science that is behind our understanding of human-caused global warming.
The ads will run in print and on the web thoughout the country. The Pew Center for People and the Press reports that 84 percent of Americans see science as having a mostly positive effect on society. The debate within the scientific community has long been resolved over climate change — now it is time that the scientist themselves speak to an issue that will be an essential cause for their children.