In a world inundated with advertisements peddling junk food and miracle diets, studies are showing that ads can have a direct affect on fruit and vegetable consumption, as well. Consumers who regularly see advertisements about fruits and vegetables are more likely to consume five or more servings a day! Increase in consumption is especially prevalent amongst women.
According to the American Journal of Health Promotion, marketing fruits and vegetables entices consumers to eat better. A study conducted by the University of Arkansas found that although healthy eating campaigns don’t have a huge impact, a measurable difference is noticeable than in stores and areas without the ads.
The marketing campaigns include traditional ads and posters, packaging and in-store displays promoting fruits and veggies at big box retailers such as Walmart. The University of Arkansas studies found that fruit and veggie consumption in states employing these tactics were much higher than those without, and they averaged five or more servings a day.
Many areas fall into the category of produce deserts- areas where fresh and healthy food is not available. But in those with ample farm fresh food at their fingertips, the ads worked, especially with female consumers.
Many stores may feel that this advertising may not seem cost effective, but Professor Harry Kaiser of Cornell University shows that the impact is not only positive, but shows results. Advertising heart healthy foods can only encourage consumers to make the right choices in the grocery aisle.
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