Even if it means a life saved, a number of people often forgo the use of a bicycle helmet for the sake of looking cool. If you’re one of many who just can’t stand to spoil a perfectly wind blown ‘do, then the Hövding bicycle “collar” just may be the bike safety accessory you’ve been looking for. Disguised as a stylish yet subtle piece fit for any outfit, this collar is able to deploy a full-on head-protecting airbag in case of impact. Curious about the effectiveness? Check out a video of a biker taking a spill wearing the Hövding after the jump!