Airbnb teamed up with Pantone to create a magical nature-filled wonderland in the heart of the London. Inspired by the Pantone’s 2017 Color of the Year called 15-0343 Greenery, the “Outside In” House is a secret indoor garden listed on Airbnb’s home-sharing site for overnight stays. The transformation of a brick Clerkenwell building into a lush greenhouse-like oasis is stunning—keep reading to see how the creative companies let lucky renters spend the night in color.
Pantone’s pick for the Color of the Year 2017, called Greenery, is a bright yellow-green shade symbolic of new beginnings that evokes images of budding plants in springtime. The ‘Outside In’ House was created to let people “live the color” starting with its eye-catching door, designed to look like a Pantone Greenery swatch card. The door swings open to reveal a slice of a woodland forest for the reception area, with live ferns, moss, grass, and trees planted beside stepping stones made of tree stumps.
“As guests cross the earthy threshold, they will be fully immersed in the outside, in,” says the Airbnb press release. “They will be greeted by the house ‘groundskeeper’ with a fresh and healthy green juice, made locally and color-matched to PANTONE 15-0343 Greenery. As they leave they can rest assured that the house is environmentally green too; all materials will be recycled where possible and spare plants will be donated to community gardens.”
In addition to the woodland reception, the two-bedroom Greenery flat included an indoor greenhouse that doubled as a dining room, garden-like bedrooms with real turf as carpets, topiaries, soporific plants, a teepee for children, a hydroponics installation, a rainforest-themed bathroom, and a kitchen with walls filled with live vegetables and herbs available for guests to pick. A soothing soundtrack with nature sounds accompanies the lush, nature-filled environment. The flat accommodated families of up to four people a night.
The temporary Outside-In house welcomed guests for £200 a night from January 27 to January 30, and was also open for free visits during those three days. All proceeds were donated to the American Institute of Graphic Arts. The unique Airbnb home, hosted by Pantone, was located at 4 Dingley Place, Clerkenwell.