Kate Andrews

PR FOR THE PLANET: Al Gore's WE Campaign

by , 06/26/08

we campaign, Al Gore we campaign, Alliance for Climate Protection, Al Gore Alliance for Climate Protection, Inconvenient Truth, Al Gore climate change, Al Gore Inconvenient Truth, Al Gore global warming, we campaign logo, we campaign video, ecogore.jpg

Earlier this spring, Al Gore launched the $300 million dollar “We Campaign” with a slick green logo and website to support his non-profit organization The Alliance For Climate Protection. Through advertising and green partnerships, the three-year campaign aims to further educate the public about the crisis, call for the U.S. to reduce its greenhouse gas emissions and ask for solutions from our elected officials. If you haven’t yet found your place in we, read on to learn more about how we can solve it.


As UK newspaper The Guardian reported, Al Gore appeared with his wife, Tipper, on the CBS program 60 Minutes to roll out the massive effort. During the interview, Gore explained how he is funding the campaign with his Nobel Peace Prize money, and matching that sum with personal funds. He’ll also be donating all of the profits from the magnificent An Inconvenient Truth book and movie.

The campaign logo, designed by New York designer Brian Collins intelligently captures the collaborative (“we”) and individual (“me”) actions needed to conquer climate change. US art director, journalist, critic, author and editor on graphic design, Steven Heller recently explored the logo design for The New York Times. Over at WorldChanging Alex Steffan further commented on the “widespread” critique of the WE Campaign, making his suggestions on what could have been done differently.

Critique aside, and now in its third month of action, the WE Campaign has well over one million people signed up in the joint efforts to help stop global warming. The commonly shared concern for the planet has even brought together unlikely partners, like the Rev. Al Sharpton and the Rev. Pat Robertson, who find the environment to be the one thing uniting them. And therein lies the campaign’s articulate theme.

we campaign, Al Gore we campaign, Alliance for Climate Protection, Al Gore Alliance for Climate Protection, Inconvenient Truth, Al Gore climate change, Al Gore Inconvenient Truth, Al Gore global warming, we campaign logo, we campaign video, welogo.jpg

It is interesting to watch this great campaign evolve. Inhabitat will be following the evolution of the Alliance and will keep you informed about its progress. For now though, please do go over to WeCanSolveIt.org, add your name to the petition to declare that, like us at Inhabitat, you “…call on the elected leaders of the world to sign a global treaty that will solve the climate crisis.”

+ WeCanSolveIt.org
+ Steven Heller reviews the WE logo for The New York Times
+ WorldChanging

Via The Guardian, UK

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4 Comments

  1. Michael Huff July 25, 2008 at 9:40 pm

    Dear Friends; This is more than do-able!!! Think about subsidezed windmill’s for every block of suburb’s house hold’s that get subsidized electric car’s that are state of the art and use that ele, generated everyday to charge up for the next day! Think about putting people to work to apply processing state of the art water treatment plant’s accross the country!!! Think about captureing kenitic evergy from the wave’s of the ocean to charge our battire’s while we build better one’s that can triple the current power!!! All these dream’s can be accomplished easily with the willpower and we have the way!!! If we can build a pipeline to run oil from Alaska your gonna tell me we can’t? It’s a matter of getting the proper guidence from the uppler level down and I think you know whitch leader I’m talking about, the only one willing to really step on toe’s and make change’s!!! All I pray is that he has good security guard’s and stay’s safe until the election because if anything happen’s to him, WE WILL SEE A COMPLETE REVOLUTION!!!!! Sincerely; MichaelMaxWayne/Huff

  2. Robohorseman July 20, 2008 at 6:35 pm

    My push for green…… the Fisker Karma is a new green technology, taking the lead in placing premium automobiles in the far lead for green. Check it out at Fisker Automotive

  3. greent July 17, 2008 at 2:17 pm

    In crisis, look to history. There is a bad word in politics in this energy crisis. It was a mandatory crop in Washington and Jefferson’s time. Our forefathers. Henry Ford utilized this natural, renewable resource to build and run the first automobile. it is inexpensive, even now, and requires little effort to produce. I could go on and on. It is HEMP, and to me, it is the obvios and cheapest, low maintenance, solution that is continuosly getting passed over and ignored. Politicians today, as opposed to 200 years ago, are afraid to go where many men before them have not only been, but could not do without. Go to http://naihc.org/ for hard facts.

  4. mitchells July 17, 2008 at 1:14 pm

    i saw Mr. Gore today talking about conversion to green (clean) energy today and totally agree with it. My question would be how to keep it affordable so all can comply without banckrupting themselves. It is like requiring cars to pass certain tests, but make it too expensive for average people to comply… It is a lot easier to think green than to go there when you live paycheck to paycheck. This is truly not meant to be critical only to see if there is a solution, as it will become a problem.

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