Amazon is taking on the organic food market after announcing a $13.7 billion deal to purchase Whole Foods. The retail giant announced today that it will buy Whole Foods for $42 a share, as yet another step for the company to move into physical retail stores. The announcement comes just one day after it was revealed that the company has – ironically – filed a patent that blocks shoppers from checking online competition while shopping in a retail store.


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Amazon says that it doesn’t aim to fundamentally change Whole Foods. “Millions of people love Whole Foods Market because they offer the best natural and organic foods, and they make it fun to eat healthy,” said Jeff Bezos, Amazon founder and CEO, in this morning’s press release. “Whole Foods Market has been satisfying, delighting and nourishing customers for nearly four decades – they’re doing an amazing job and we want that to continue.”

Related: San Jose’s new Whole Foods is one of America’s greenest supermarkets

According to Amazon, Whole Foods will continue to operate under its name and will source from its network of trusted vendors. But who knows, maybe someday soon you could be asking Alexa to grab you some organic kale when you run out.

Via Business Insider

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