By using the loose leaf tea itself to complete his exotic landscape illustrations, artist Andrew Gorovenko hoped to “capture the spirit of adventure of tea, the flavor of traveling, show an exotic and unforgettable world of tea in all its colors.” Looking closely at his representations of the Great Wall of China or Ceylon, one can see individual leaves, flowers and spices. The boxes themselves utilize the notion of a triptych, or an image in three pieces, to encourage the viewer to interact with the packaging and become interested in the narrative of the tea’s origin.
+ Andrew Gorovenko
Via Colossal
[1]
In a line of packaging for TripTea, Andrew Gorovenko used the tea itself as the medium for his illustrations. With each scene representing a tea-producing country, the artist cleverly uses the product as the main ingredient for his compositions. upon
[2]
By using the loose leaf tea itself to complete his exotic landscape illustrations, artist Adam Gorovenko hoped to “capture the spirit of adventure of tea, the flavor of traveling, show an exotic and unforgettable world of tea in all its colors”.
[3]
Each landscape depicts the origin country of the tea inside the box.
[4]
Looking closely at his representations, one can see individual leaves, flowers and spices.
[5]
Each landscape is meant to inspire a feeling of exotic travel.
[6]
Ingeniously, Gorovenko uses the product itself to complete the illustrations.
[7]
The boxes themselves utilize the notion of a triptych, or an image in three pieces.
[8]
Gorovenko utilized the idea of a triptych tp encourage the viewer to interact with the packaging and become interested in the narrative of the tea’s origin.
[1]
[2]
[3]
[4]
[5]
[6]
[7]
[8]