Apostrophy’s designed the structure to exhibit and demonstrate the use and application of the product in real-life situations. The entire project is a simulation of a home with four areas: the living room, which can function as a lobby and an exhibition area at the same time, the kitchen, which has a counter that can be transformed into a demonstration area for wood staining, color mixing and other activities, a stair hall and storage.
The pavilion creates a floating space where visitors can explore the characteristics of Conwood. That way the main concept of the pavilion, called Sky Showroom, becomes the main guideline in the design process. With that in line, the architects envisioned it as a large structure that can demonstrate the product’s full potential.