Apple just unveiled its first store since Jonathan Ive became chief design officer. The store is located within a building designed by UN Studio and Jaspers-Eyers Architects in Brussels and sports a minimalist color palette, wooden benches and the company’s trademark glass facade.


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The store design was overseen by British designer Jonathan Ive, who was appointed chief design officer of Apple’s design department last May, assuming responsibility for all design at Apple, including the look and feel of Apple hardware, user interface, packaging, major architectural projects such as Apple Campus 2 and Apple’s retail stores.

Related: Foster + Partners Unveils Istanbul’s First Apple Store

The recognizable design elements found in most of Apple’s stores can be found in Brussels. The interior showcasing the brand’s products, including a new range of recently updated products, is dominated by wooden tables, a case that runs along the longest wall and light boxes suspended from the ceiling.

Via Dezeen

Photos by Jeroen Verrecht