Are the New LEGO Friends for Girls Sexist?

by , 01/14/12
filed under: eco kids, Inhabitots

LEGO, LEGO Friends, parents, parenting, inhabitots, minifigs,, petition, sexism, toys, marketing,

LEGO rang in 2012 by launching a new line of toys, LEGO Friends, which are aimed at girls 5 and up. No big deal, right? Actually, to some it is a big deal. A petition was launched at is demanding that LEGO to stop selling out girls with the new collection, arguing that the new line of toys feeds young girls a narrow set of stereotypes. So far, some 30,000+ people have signed the petition already. Will you join them? Head over to our sister site Inhabitots to read our analysis of the issue and vote in our survey.


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