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Are the New LEGO Friends for Girls Sexist?

Posted By Mark Boyer On January 14, 2012 @ 1:58 pm In Inhabitots | No Comments

LEGO, LEGO Friends, parents, parenting, inhabitots, minifigs, change.org, petition, sexism, toys, marketing, [1]

LEGO rang in 2012 by launching a new line of toys [2], LEGO Friends, which are aimed at girls 5 and up. No big deal, right? Actually, to some it is a big deal. A petition was launched at Change.org is demanding that LEGO to stop selling out girls [3] with the new collection, arguing that the new line of toys feeds young girls a narrow set of stereotypes. So far, some 30,000+ people have signed the petition already. Will you join them? Head over to our sister site Inhabitots [4] to read our analysis of the issue and vote in our survey.

MORE > [4]


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URL to article: http://inhabitat.com/are-the-new-lego-friends-for-girls-sexist/

URLs in this post:

[1] Image: http://inhabitat.com/are-the-new-lego-friends-for-girls-sexist/lego-friends-not-just-shopping-537x402/

[2] launching a new line of toys: http://www.inhabitots.com/are-new-lego-friends-for-girls-sexist-or-an-awesome-new-choice-for-kids/

[3] demanding that LEGO to stop selling out girls: http://www.change.org/petitions/tell-lego-to-stop-selling-out-girls-liberatelegos

[4] Inhabitots: http://www.inhabitots.com/does-the-anti-lego-friends-petition-send-the-wrong-message/

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