Where do defunct skateboards go to retire? If they're lucky, they're picked up by Art of Board and reborn as the colorful wall tiles that everyone went gaga for at this year's ICFF. The company's business model is pretty clever - it collects old decks from boarders who rode a little too hard, so they don't need to spend much on materials. The result is a line of storied tiles that celebrates skateboard culture and add a pop of color to otherwise boring walls.
This isn’t the first time we laid eyes on Art of Board – we covered them at ICFF 2011 – but it’s interesting to see that the frenzy we saw last year hasn’t died down a bit. We can’t say that we’re surprised, though, considering the company’s truly desirable product combined with its call to action for those who skateboard to protect our environment and “empower our youth with an eco-friendly DIY mentality.” Plus, the thinking behind their recycled tiles makes so much sense on so many levels since boarders really respect their decks as art and often have a tough time simply throwing them away when they break.
So how can you donate your skateboard to Art of Board? Just visit this website to find an I Ride, I Recycle participating shop near you, and bring your board there. They’ll send it to Art of Board to be made into fresh wall tiles. In addition to saving boards from landfills, Art of Board gives a portion of their profits to charities like The Tony Hawk Foundation, Life Rolls On (A subsidiary of the Christopher and Dana Reeve Foundation), Just One Board, Johnny Romano Skate Jam for Make-A-Wish Foundation, Grind for Life Organization, Helping People with Cancer and Reid Menzer Memorial Skatepark in York, PA.