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Art Student Creates Invisible Car

Posted By Jorge Chapa On May 5, 2009 @ 10:00 am In Green Transportation,Recycling initiatives | 4 Comments

sara watson, invisible car, transportation, recycling ad, recycling vehicles, art projects, creative advertisement [1]

What to do if you are a creative young artist with a defunct Skoda Fabia [2]? Why, you make it disappear of course! When University of Central Lancashire art student Sara Watson found herself in possession of an old junker from a local recycling [3] company, she decided to turn it into an incredible piece of environmental art. By painting the vehicle to match the parking lot in front of her art studio’s entrance she created a wonderful and mind-bending optical illusion [4] that acts as a call to recycle.

sara watson, invisible car, transportation, recycling ad, recycling vehicles, art projects, creative advertisement

The Skora Fabia came from the local recycling company, Recycling Lives [5]. To create her trompe l’oeil [6] effect Sara set to work for three weeks with good-old fashioned spay paint and a ton of creativity. Appropriately enough, the car will now be used to advertise the same recycling [7] company that donated it.

Most cars [8] tend to disappear into landfills, or ideally, get recycled. We have to say that Sara’s project takes is a slightly more fun approach. Sara stated “I was experimenting with the whole concept of illusion but needed something a bit more physical to make a real impact.” She went on to say that “People have been stopping in the street to look and coming up and almost bumping into it, so it’s had the desired effect.”

Via BBC News [4]


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URL to article: http://inhabitat.com/art-student-creates-invisible-car/

URLs in this post:

[1] Image: http://www.inhabitat.com/?p=27474

[2] Skoda Fabia: http://en.wikipedia.org/wiki/%C5%A0koda_Fabia

[3] recycling: http://www.inhabitat.com/2008/06/17/e-waste-pick-up-service-for-mumbai/

[4] optical illusion: http://news.bbc.co.uk/2/hi/uk_news/england/lancashire/8030766.stm

[5] Recycling Lives: http://www.recyclinglives.org/

[6] trompe l’oeil: http://en.wikipedia.org/wiki/Trompe_l

[7] recycling: http://www.inhabitat.com/2007/11/29/takeback-my-tv-think-before-you-recycle/

[8] cars: http://www.inhabitat.com/2009/05/02/eco-advertising-50-cars-or-1-bus/

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