ARTEK LAUNCHES SUSTAINABLE BAMBU COLLECTION
Tom Dixon is proof that designers are not just producers of objects, but also producers of change. After merging his own business with Alvar Aalto’s Finnish design manufacturer Artek, Dixon is showing his true (green) colors and his commitment to eco-design with the debut of Artek’s new Bambu line of furniture, made from, as the moniker implies, bamboo. The pieces themselves are designed by Henrik Tjaerby, though the move towards a more sustainable product line was Dixon’s brainchild. Here’s one star designer who doesn’t mind sharing the limelight for a greater cause. Make sure to come hear what he has to say during his interview with Julie Taraska on Saturday at HauteGREEN.
Dixon’s partnership with Artek was not only a bold business move for his own studio, but also demonstrates a commitment to bringing about wider change within the design industry, bringing greener practices to age-old enterprises. He says of Artek, “This was a company with no product development, and it had fallen behind the times. I went in thinking, Right, I can do this. I should do that.” The Bambu chair and table have been three years in development, going through rounds of refinement until Dixon finally felt the products lived up to Artek’s tradition of sustainability, functionality and longevity.
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