Austria Solar’s Gorgeous “Sun Powered” Annual Report Appears When Exposed to Sunlight

by , 02/29/12
filed under: Art, Design, Environment, Solar Power

Austria Solar teamed up with design group ServicePlan to create a beautiful and uniquely apt presentation of their annual report – it’s printed with special ink that only materializes when exposed to the sun! The elegantly designed document is shipped out in light-proof foil, and each page remains blank until exposure to sunlight reveals its contents. This mature play on childhood invisible ink games serves as a gorgeous example of how to make bureaucratic paper-work striking and original, if still not particularly eco-friendly.

solar power, austria solar, serviceplan ad, serviceplan design, creative advertising, invisible ink. annual reports, bureaucratic paper-work, sun powered

Creative Director Cosimo Möller told FastCoDesign that he gained inspiration for the report’s design on “one of the last sunny days in October. The sun was shining on my notepad and was reflected so intensely that I wasn’t able to read my words anymore,” he says. “So the idea was born: Does it work the other way round?”

+ Austria Solar

+ serviceplan

Via FastCo Design

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