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Austria Solar’s Gorgeous “Sun Powered” Annual Report Appears When Exposed to Sunlight

Posted By Charley Cameron On February 29, 2012 @ 1:14 pm In Art,Design,Environment,Solar Power | No Comments

Austria Solar [2] teamed up with design group ServicePlan [3] to create a beautiful and uniquely apt presentation of their annual report [4] – it’s printed with special ink that only materializes when exposed to the sun! The elegantly designed document is shipped out in light-proof foil, and each page remains blank until exposure to sunlight reveals its contents. This mature play on childhood invisible ink [5]games serves as a gorgeous example of how to make bureaucratic paper-work [6] striking and original, if still not particularly eco-friendly.

solar power, austria solar, serviceplan ad, serviceplan design, creative advertising, invisible ink. annual reports, bureaucratic paper-work, sun powered

Creative Director Cosimo Möller told FastCoDesign [4] that he gained inspiration for the report’s design on “one of the last sunny days in October. The sun was shining on my notepad and was reflected so intensely that I wasn’t able to read my words anymore,” he says. “So the idea was born: Does it work the other way round?”

+ Austria Solar [2]

+ serviceplan [3]

Via FastCo Design [4]

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URL to article: http://inhabitat.com/austria-solars-gorgeous-sun-powered-annual-report-appears-when-exposed-to-sunlight/

URLs in this post:

[1] http://www.vimeo.com/35691920: http://www.vimeo.com/35691920

[2] Austria Solar: http://www.solarwaerme.at/

[3] ServicePlan: http://www.serviceplan.com/

[4] annual report: http://www.fastcodesign.com/1669117/a-solar-companys-amazing-infographics-are-powered-by-the-sun

[5] invisible ink : http://inhabitat.com/yulia-brodskayas-amazing-paper-furl-artwork-is-a-modern-take-on-the-tradition-of-quilling/

[6] paper-work: http://inhabitat.com/is-it-green-hp-printers/

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