Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building » J. Weinberg http://inhabitat.com Green design & eco innovation for a better world Fri, 25 May 2012 23:39:14 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Berry+ is a 100% Plant-Based Laundry Soap http://inhabitat.com/berry-plus-is-a-100-percent-plant-based-laundry-soap/ http://inhabitat.com/berry-plus-is-a-100-percent-plant-based-laundry-soap/#comments Sat, 15 Jan 2011 18:00:27 +0000 J. Weinberg http://inhabitat.com/new-submission-101/ Berry +, berry+, berry plus, laundry soap, green laundry soap, eco laundry detergent, green detergent, the moderns, green products

Berry+ is a 95% berry-based, 100% plant-based laundry soap. Unlike conventional detergents that come in heavy plastic jugs, Berry+ comes in a 2ml (a little less than half a teaspoon) microdose capsule. Each microdose is fully recyclable and the outer packaging is an 80% non-GMO, plant-based bio-resin clam shell. The Moderns, a multidisciplinary branding agency and design think-tank in Manhattan, developed the green detergent’s packaging, branding, and go-to-market strategy.

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