Rebecca Paul

Aveda is Saving Oceans & Marine Life One Plastic Cap at a Time

by , 06/24/09

capsrecycling, aveda, caps, recycling, beauty, reuse, marine life, New York Fashion Week

Wondering how to turn all of those plastic bottle caps running rampant in your household into a green, planet saving endeavor? Well, lucky for you, and for marine life everywhere, Aveda has come up with an alternative solution for all of the un-recyclable rigid plastic caps that invade your medicine cabinets, refrigerators and kitchen drawers. The very same ubiquitous bottle-toppers pose a dangerous threat to oceans, birds and marine life when they are improperly disposed of and wind up in landfills or sent down storm drains. Aveda’s Caps Recycling Program will re-purpose these toxic plastics as a base for new packaging, in an effort to eliminate them from our oceans before it’s too late.

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With over 3 million tons of colorful plastic parts floating in the North Pacific Ocean, it is no surprise that many marine creatures, such as turtles, fish and penguins, often mistake them for nourishing food. The consumption of these unassuming objects can result in asphyxia, malnutrition, and often death. Thanks to Aveda these friendly creatures may have a chance after all.

Aveda’s Caps Recycling Program is designed to remake waste into 100% recycled plastic caps for Aveda products, a first for the U.S. beauty industry. With help from their network of salons and stores, in partnership with community schools, Aveda has successfully organized an accessible program where everyone has the chance to get involved.

Participating in the program couldn’t be easier – let’s start with the guidelines: Aveda accepts caps that are rigid polypropylene plastic; caps that twist on with a threaded neck — like the ones found on shampoo, water, soda, milk and other beverage bottles; flip top caps on tubes and food product bottles; laundry detergents and some jar lids like peanut butter and marshmallow fluff. After you have amassed your multicolored cap collection, you can bring it to participating community schools and after-school programs, Aveda retail stores, and most Aveda salons and spas nationwide.

Caps off to Aveda for their significant efforts to save our slippery little friends, and make the world a better, more beautiful place.

+ Aveda Caps Recycling Program

Via Smart Family Tips

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2 Comments

  1. Carol Hasvold July 9, 2010 at 8:01 pm

    I have containers for frozen raspberries with the symbol 5 inside a triangle, would you accept these also? I understood that it was caps with symbol 5 that you are recycling – -
    Carol Hasvold
    Decorah, Iowa

  2. jplanet July 30, 2009 at 8:39 pm

    I teach kids how to create all kinds of percussion instruments using recycled, reused, & repurposed plastic & metal bottle caps… along with all kinds of other upcycled materials.

    Good work Aveda! Keep ‘em out of the ocean!

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