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Aveda is Saving Oceans & Marine Life One Plastic Cap at a Time
Posted By Rebecca Paul On June 24, 2009 @ 4:00 pm In Green Graphics & Packaging,New York City,Recycling initiatives | 2 Comments
Wondering how to turn all of those plastic bottle caps running rampant in your household into a green, planet saving endeavor? Well, lucky for you, and for marine life everywhere, Aveda  has come up with an alternative solution  for all of the un-recyclable rigid plastic caps that invade your medicine cabinets, refrigerators and kitchen drawers. The very same ubiquitous bottle-toppers pose a dangerous threat to oceans, birds and marine life when they are improperly disposed of and wind up in landfills or sent down storm drains. Aveda ’s Caps Recycling Program  will re-purpose these toxic plastics as a base for new packaging, in an effort to eliminate them from our oceans before it’s too late.
With over 3 million tons of colorful plastic parts floating  in the North Pacific Ocean, it is no surprise that many marine creatures, such as turtles, fish and penguins, often mistake them for nourishing food. The consumption of these unassuming objects can result in asphyxia, malnutrition, and often death. Thanks to Aveda  these friendly creatures may have a chance after all.
Aveda’s Caps Recycling Program  is designed to remake waste into 100% recycled plastic caps for Aveda products, a first for the U.S. beauty industry. With help from their network of salons and stores, in partnership with community schools, Aveda has successfully organized an accessible program  where everyone has the chance to get involved.
Participating in the program couldn’t be easier – let’s start with the guidelines: Aveda  accepts caps that are rigid polypropylene plastic; caps that twist on with a threaded neck — like the ones found on shampoo, water, soda, milk and other beverage bottles; flip top caps on tubes and food product bottles; laundry detergents and some jar lids like peanut butter and marshmallow fluff. After you have amassed your multicolored cap collection, you can bring it to participating community schools and after-school programs, Aveda retail stores, and most Aveda salons and spas nationwide .
Caps off to Aveda  for their significant efforts to save our slippery little friends, and make the world a better, more beautiful place.
Via Smart Family Tips 
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URL to article: http://inhabitat.com/aveda-is-saving-oceans-marine-life-one-plastic-cap-at-a-time/
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 Aveda: http://www.aveda.com/
 alternative solution: http://www.smartfamilytips.com/2009/02/12/featured-do-gooder-aveda-their-bottle-cap-recycling-program/
 Caps Recycling Program: http://aveda.aveda.com/aboutaveda/caps.asp
 plastic parts floating: http://www.inhabitat.com/2009/04/18/eco-art-chris-jordans-gyre/
 Aveda: http://www.aveda.com/home.tmpl
 Aveda retail stores, and most Aveda salons and spas nationwide: http://www.aveda.com/templates/door/locator.tmpl
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