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Bad News: Toyota RAV4 EV Won’t Be Sold To The Public
Posted By Laura K. Cowan On July 18, 2011 @ 8:45 am In automotive,Green Transportation,News | 1 Comment

You say you want a Toyota [4] RAV4 [5] electric vehicle [6] when they come out next year? Too bad. Toyota won’t be selling them to the general public, so in order to get one you’ll have to organize a neighborhood car sharing [7] program. According to Pike Research, Toyota’s National Business Planning Manager of Advanced Vehicle Marketing Geri Yoza has announced the company will focus on “very strategic applications”–meaning fleets and car-sharing programs–for the RAV4 EV.

Also in the bad news department is the fact that Toyota is reportedly skipping the quick-charging feature for the RAV4 EV. We think this is a bad idea, as most people swapping out vehicles in a fleet will want to charge vehicles in just a few hours to keep things running smoothly. But at least Toyota has a rationale behind this decision: they don’t want to adopt the technology until the SAE [8] finalizes a standard. What’s up, Toyota? We’re hoping this fleet idea is for initial testing and you will bring the market’s only electric CUV to us soon.
Via Autoblog Green [9]
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[7] car sharing: http://inhabitat.com/index.php?s=car+sharing
[8] SAE: http://www.sae.org/
[9] Autoblog Green: http://green.autoblog.com/2011/07/17/toyota-rav4-ev-wont-be-sold-to-the-general-public/
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