An art initiative in the hip Chicago neighborhoods of Wicker Park and Bucktown presents a series of commissioned storefront installations by local designers. One of many displays running along N Milwaukee Ave is an installation made entirely of up-cycled to-go cups sourced from local trash cans. Slow Commerce by The Indo Projects presents “cloud-like structures” that send proactive messages into the community about how taking environmental responsibility will ensure a higher quality of life for future generations.

Slow Commerce, The Indo Projects, Chicago, window display, eco design, sustainable design, green design, make believe, to go cups

The Indo Projects creates window installations by utilizing found objects, highlighting the positive characteristics of goods that are considered “old and worn.” The cups in “Slow Commerce” are sourced from local trash cans — it took the design team three full days to collect the cups and two extra days to wash and assemble the playful structure. The act of collection puzzled passing pedestrians and nearby businesses, and this interaction generated communication about awareness of overlooked waste in the local community.

Slow Commerce is just one of many installations in the historic community that promote the arts through the “Make Believe – Reactivating Vacant Spaces in WPB” competition.  To vote for Slow Commerce, enter your email in the field provided on the finalist’s webpage. The installations can be viewed from the street until October 29, 2010.

+ The Indo Projects

+ Make Believe