China’s Next Great Wall: An Interview With Simone Giostra

by , 09/04/08

Earlier this year, Inhabitat covered GreenPIX , Simone Giostra’s groundbreaking Zero Energy Media Wall in Beijing. Recently ScribeMedia Arts & Culture released an excellent interview where the architect explains how he pitched the proposal to the client and developed the concept and installation. Giostra describes the GreenPIX wall as a form of “dynamic architecture” made of “hardware, software and content”.

simone, giostra, greenpix, beijing, china, zero, energy, media, wall, architecture, art, video, smac, scribemedia, arts, and, culture

The GreenPix media wall was applied to the curtain wall of Xicui Entertainment Complex in Beijing, near the site of the 2008 Olympic Games. The building opened to the public on June 24, 2008, showing video installations produced by artists from China, Europe and the US. As the first photovoltaic system integrated into a glass curtain wall in China, the building harvests solar energy to become a self-sufficient organic system.

+ ScribeMedia

+ GreenPIX

+ Simone Giostra + Partners

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  1. syllef September 12, 2008 at 10:14 am

    I am so happy to see that human can create such extraordinary visual installation with green energy!

  2. Artsymom September 10, 2008 at 2:15 pm

    It is just astounding just how far we are able to bring modern architecture these days!! I thought you maybe interested in the upcoming exhibition in Cincinnati, “China Design Now”, it goes right into new chinese architecture, design, and fashion. I already have a copy of the catalog… OMG, incredible!!
    check it out:

    This link below is the actual Art Museum’s link for the exhibition:

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