Trade shows are one of the world's most wasteful industries - with their thousands of banners, leaflets, samples and stands they generate 600,000 tons of waste per year. Benjamin Hubert's modular and re-usable 'Amass' system offers a way to create booths an room dividers in fine, nature inspired style. It looks so good you might even imagine it in your home.
Inspired by the controlled randomness found in nature, Benjamin Hubert‘s three simple, reusable modules are evocative of tree branches or the structure of cells. When clipped together they can form curtains, dividers and walls of varying thickness as well as adaptable 3D structures.
The modules are fashioned from injection moulded polypropylene, and they come in a variety of colors. At London’s 100% design trade show during the London Design Festival they took center stage – Hubert’s team used the Amass system to effectively define presentation spaces, without excluding passers-by from seeing and hearing what was going on inside.