Most of us ask family and friends for their advice before we decide what movie to see or new restaurant to try, because getting feedback from others is part of the decision-making process. Bing is a big believer in getting opinions from people you know, too. That’s why they’ve chosen to show what your Facebook friends like in your Bing search results.
Here’s how it works: Say you go to Bing to look for a day spa or nightclub. The ones your Facebook friends like will show up with their names and photos next to the results. Wouldn’t it help to see that a dozen of your friends are fans of a place instead of wasting your time searching for a good spot, only to be disappointed in the end?
Thanks to social search on Bing, you don’t have to be.