Evelyn Lee

BLACKLE: The Black Google

by , 07/27/07

Blackale, Black Google, Google, Energy Saving Search Engine

Despite Google’s corporate commitment to going green with their solar panels and carbon neutrality, it turns out their all-white search engine isn’t the most energy efficient. In response to this, Heap Media, an Australian global online services company, launched Blackle – the black Google – as a more energy-efficient version of the white-colored Google that we all know and love. Blackle comes in response to a blog post in January written by Mark Ontkush, a frequent contributor to Treehugger, entitled “Black Google Would Save 750 Megawatt-hours a Year.” The estimate is based on the difference in average watts it takes to display a white web page versus a black web page, essentially 74 to 59, and weighs it against how many times people “Google” something in a day (roughly 200 million hits).

And how can you contribute to the new black Google revolution? By simply setting Blackle as your homepage of course, and using it as your primary search engine, and by spreading the word. Who knows, you might even find the black to be more soothing to your eyes, especially during those late night sessions when you are burning the midnight oil.

While the technicians over at Google haven’t necessarily taken notice, the people at Heap Media have created something that’s catching on- something that they hope will “remind us all of the need to take small steps in our everyday lives to save energy.”

Others have caught on and have started additional black online searches, including the one below. All claim to do the same thing, save energy. If every little bit helps, then why not make the leap to a different color, it’s only a search engine after all.


+ Blackle
+ Jabago
+ Link from EcoIron

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67 Comments

  1. Google black July 4, 2011 at 8:45 am

    It doesn’t come close to the original Blackl http://www.blackl.com/black-google.html
    Desktop and mobile phone friendly and all Google black search hosted on renewable energy.
    Results layout is also the same as the one in Google.

  2. Black Google Mobile November 13, 2010 at 2:14 pm

    There’s a new site out now called Black Google Mobile at http://bGoog.com that saves battery power on your phone by using a black background. It loads faster for me too! Some mobile phones can save up to 7x the power when displaying black instead white, amazing!!

  3. asdfghjk October 21, 2010 at 4:02 am

    So why doesn’t Inhabit.com use a black back drop?

  4. bodds February 1, 2010 at 3:18 am

    http://www.khojx.com also does the same plus it donates an amount to charity khojx

  5. ken8299 January 11, 2010 at 12:26 am

    The best I’ve found is http://www.toadtastic.com/dark.html
    It’s black google but you get a random funny pic that pops up every time you load your browser.

  6. masmax January 1, 2010 at 1:42 pm

    The best Black Google i found so far is Pixeleco.
    Decide by yourself,
    http://www.pixeleco.com

  7. ions December 25, 2009 at 11:44 am

    http://eastereggshunt.com this is also other one

  8. anjelik November 4, 2008 at 4:31 pm

    The best site out there for this is called Vimle. The white version is at vimle.com and is best for people who prefer white, or use a newer LCD monitor. The black version is at b.vimle.com and is best for people who prefer black, or use an older CRT monitor to save energy. Vimle is as small as possible, conserving time/space/bandwidth and energy.

  9. earth August 15, 2008 at 1:48 pm

    There are around 22 different versions of “black google” online. The best one I’ve found is http://www.cleanblack.com. Cleanblack is the only version that allows you to change the text colors of the google search results. Try it yourself by going to http://www.cleanblack.com/theme/

  10. geminihunter August 15, 2008 at 3:20 am

    There are around 25 different versions of “black google” online. The best one I’ve found is http://www.cleanblack.com. Cleanblack is the only version that allows you to change the text colors of the google search results. Try it yourself by going to http://www.cleanblack.com/theme/

  11. baqup July 10, 2008 at 9:35 pm

    All “black Google” sites don’t actually save that much in power. But if you still want to do it, use http://www.pifty.com At least they give some of their earnings to a real company who is actually doing something good for the environment.

  12. Jason February 27, 2008 at 2:34 am

    I’ve seen a few pages around which claim to help the environment in many ways, the main being – using a black screen energy consumption is reduced and therefore your “foot print” is reduced.

    Personally I feel the savings are minimal and we need to take an additional more proactive approach. using http://www.regrowgle.com as a search portal does this. Any profits generated through searches on this site are actually reinvested into “green” projects such as forest regeneration. So in basic terms you are making positive changes to our world as you search. And the best this is – it costs you as a user – NOTHING!!

    If for nothing else, at least give it a try and get your friends to have a go as well. There’s nothing to loose, and a whole lot to gain.

  13. Jason February 11, 2008 at 8:27 pm

    I use http://www.keepglobe.com which is similar to greenle but it saves more energy. It is hosted on a server that is powered by wind and sun energy. Black search engines do not save energy as they claim and also my eyes twitch after seeing that black background.

  14. Aaron Handford January 31, 2008 at 4:35 pm

    Let’s remember that the Internet itself is said to consume about 868 billion kWh (kilowatt hours) of electricity per year to run the Internet, associated PCs, routing infrastructure, and phone networks.” (http://uclue.com/index.php?xq=724.)

    But companies are stepping forward with solutions to reduce the energy use of the Internet. Solar Energy Host (http://www.solarenergyhost.com) for example, is hosting websites using 100% solar energy.

  15. roj January 19, 2008 at 1:23 pm

    I had heard of blackle.com (the eco friendly version of google), but now they have launched http://www.blacklegames.com .lol, Interesting concept: play games and save the world

  16. Adam December 27, 2007 at 6:54 am

    GoogleNRG.com does the same thing with white pages!

    Go here: http://www.googlenrg.com

  17. Energy Saver December 17, 2007 at 9:16 am

    The Carbon Neutral Search Engine (http://www.carbonneutralsearch.co.uk) also offers black background search using Google Custom Search but offsets a minimum of 100g of CO2 per search.

  18. Aaron Handford December 3, 2007 at 9:25 pm

    Let’s remember that the Internet itself is said to consume about 868 billion kWh (kilowatt hours) of electricity per year to run the Internet, associated PCs, routing infrastructure, and phone networks.” (http://uclue.com/index.php?xq=724.)

    But companies are stepping forward with solutions to reduce the energy use of the Internet. Solar Energy Host (http://www.solarenergyhost.com) for example, is hosting websites using 100% solar energy.

  19. Mac December 2, 2007 at 2:50 pm

    It’s true that energy is only saved with a black screen on CRT monitors, but LCD monitors consume less energy than CRT monitors in general. However, I think all this is missing an important point. I’ve seen people say that a black screen is harder on the eyes. I can’t believe people would say that! I look at my LCD monitor all day long, and I find that reading off of a white screen is MUCH harder on my eyes. Long before the first post regarding Black Google ever surfaced (sometime in 2006), I went searching for a black google (by googling “black google,” of course).

    Back then, there was only one black google search page that actually showed search results with a black background (believe me, I tunneled down over 20 pages in the google results, and that was the only one). Your comment that “others have caught on and have started additional black online searches, including the one below (Jabago)” is incorrect; Jabago was out long before Blackle I’ve been using jabago.com ever since I discovered it, and I’ve found that it’s greatly reduced the strain on my eyes.

    So many people say that it’s just the opposite, that a black screen is harsher. Anyway, there’s been all this hype about black google and whether it actually saves energy, and I think people are missing out on the true advantage of a black background. If anyone is still reading this post, I’d like to challenge them to try the black google page at jabago.com for a day and then report back here whether or not you found it reduced eye strain compared to the regular google page. Also, please note whether you’re using a CRT or LCD monitor (maybe that makes a difference).

    Jabago was originally branded as “Black Google, a Search for Sore Eyes” before Google made them re-brand. I think their new look is much nicer anyway (I don’t know if their screenshot will show up in this post, but there’s one posted one here: Jabago Screenshot):

    Thanks to anyone who participates in this little experiment and submits feedback here.

    Oh, and a quick note to the webmaster of inhabitat.com, this page we’re on http://www.inhabitat.com/2007/07/27/blackle-the-black-google/ does not load in the Firefox browser (though it does in IE7)

  20. Bryce November 28, 2007 at 5:44 pm

    I agree with Jason and Mikes post. That black screen might not actually save energy and the people at b l a c k l e are lining their pockets from it.
    There’s a couple of custom searches out there that donate the money to a good cause.
    Like http://www.goodsearch.com and http://www.trekka.org.
    trekka also allows you to search pages from the country you are in, if outside the US. Like google.
    and offer a 5GB email aacount.
    With goodsearch you can choose a charity to donate to…

  21. Mike November 28, 2007 at 5:27 pm

    A black background does not save energy.
    It may spend more…

    I prefer http://www.trekka.org

    They have a black background, but donate 50% of proceeds to a worthy cause.
    They also offer a free 5GB trekka email.

  22. Lucy November 27, 2007 at 7:33 pm

    I preffer to use another black google search engine named blackoogle because load faster than the others.
    I have a TFT monitor and I must recognize that I preffer black background only for not hurt my eyes with white screens.

    To people from United States

    http://www.blackoogle.us

    And from England:

    http://www.blackoogle.co.uk

  23. World Design O! »... November 11, 2007 at 10:05 am

    [...] read more | digg story [...]

  24. Jaydip Mehta November 6, 2007 at 6:23 am

    Hey Dude,
    A search in Blackle (as well as this jabago.com) does not necessarily return the same results as a Google search becuase Blackle uses customized Google search not Google search itslef. Ads or say sponsered links(From which blackle and Jabago is making lots and lots of money) are different in Google and Blackle. Sponsered links are shown at right corner in Google (smart way). While in blackle these sponsered links are shown as first link !!!
    To know about Blackle’s stupidity visit : http://jaydipmehta.blogspot.com/2007/11/blackle-saving-energy-one-search-at.html

  25. Maya black google October 21, 2007 at 10:30 pm

    the best version of black google http://gBlack.02d.pl

  26. Christene September 11, 2007 at 1:32 pm

    Yes, there are several things going on with blackle, But people tend to forget that there is more need of user interactivity then the stupid blackle itself. Now the age is of VIDEOS users are not going to shift from google to blackle just like that. There is a site named http://www.yaarii.com that gives the option to search videos as well as as the regular web search. I think I would bookmark this site , because it gives the option to see any video in the same page without moving your ass!

  27. Greenle Searcher September 7, 2007 at 9:15 pm

    I prefer greenle.info.

    The idea is quite simple : use Greenle for your web search, it will remind you that the nature is important.

  28. Dave Harper September 4, 2007 at 6:46 am

    I’ve just noticed that the previously UK-only site http://www.BlackGoogle.co.uk has just launched a fully functioning US version on:

    http://www.BlackGoogle.co.uk/HomePageUSA.htm

  29. Jason September 3, 2007 at 12:55 am

    This is in response to the recent posts on blackle which got under my skin a) because it isn’t really agreed on that it works and b) he’s actually making money from it, but it goes into his own pockets!!!

    Since it is is common knowledge that black pages in general don’t do anything productive, I would suggest regrowgle.com as an alternative.

    I know it’s not the answer to everything, but unlike blackle etc who are making money from uneducated searchers, regrowgle.com re-invests any profit back into environmental schemes in a bid to try and offset a small part of your web use.

  30. Chrishuch August 21, 2007 at 4:39 am

    I personally like http://www.ecoGG.com best.
    Even if it saves just a little energy I think it helps.
    It adds up if you use it all the time, so setting it as your homepage is a good way to save energy.

  31. Mick August 20, 2007 at 11:30 pm

    Two comments:
    1. The benefits are ambiguous. It only applies to CRT monitors and only for the amount of time they are on the Blackle page, minimal at best.
    2. Someone is profiteering from this deception. They say the benefits are huge and make money from the advertising. The benefits are small but they still profit.

    I have come across another site that I think is more worthwhile – http://www.donayt.com. They openly admit to making money from the advertising but at least they divert it to needy causes. Also given that part of their focus is on education it may even lead to more awareness about climate change in developing countries – that can’t be a bad thing!

    Try it out – http://www.donayt.com
    (more info – http://www.donayt.com/about.htm & http://www.donayt.com/don.htm)

  32. Krista August 20, 2007 at 7:19 am

    Despite all the criticisms, I still think this idea is commendable. Even if it only applies to CRT monitors, this is still a significant number worldwide. If you really want to help the environment, there is an even better search site that is powered by Google and uses the black background. Its called Greenback Search and the reason I think its better is because they purchase carbon offsets on behalf of users by donating a big part of their revenue from searches to an organization called Carbonfund.org. If you want more information visit their site, http://www.greenbacksearch.com/. It has some other nice features as well.

  33. Webperc August 11, 2007 at 1:24 am

    Blackle’s energy saving approach has some merit, but there are clearly some flaws.

    Monitor power consumption can be reduced in other ways. For example, spend less time using the monitor while running Google searches.

    I have setup several Google Custom Search Engines on a website using Google Topic driven search technology and a method that links multiple search engines giving me the ability to combine everything into one search engine.

    My approach is to create search results using topics and categories that you can click on. Once you enter an initial search string in the search box, the category selections are displayed below the search box. When you select a category the search combines the previous search string with the search string I have placed inside the topic.

    It works quite well and reduces the time you spend running searches.

    Take a look and let me know what you think.

    Ray Szasz
    http://www.webperc.com

  34. Rocky August 10, 2007 at 6:36 am

    I have seen Blackle from there start and have been reading comments and posts from the users of it. Blackle came to be in the movers and shakers in alexa and is becoming very famous. Viewing all the comments and posts i believe that ,yes its a good solution, but there can be better! I recently came across a site named http://www.ranzooz.com which has a better concept and color combination for a search Engine. The interface is awesome and people in the mind for graphical enhancement can get a lovely bookmarked page to open.

  35. Ann August 8, 2007 at 12:59 am

    I reckon black google is the best.. the white google makes my eyes tired when i use it for too long

    P

    O

    O

  36. Jason August 4, 2007 at 4:38 pm

    For those that may find it uncomfortable reading light text on a black background. Greygle might be a better choice for them. It uses a grey background with dark text which they might find easier to read.

  37. GreenWoman August 3, 2007 at 3:28 pm

    lol – that darkgoogle is a joke – should be called Horribleoogle :D I think the best so far is still http://www.greenergle.com . The reason is that its more like movement than just a blackgoogle. See link below the engine for 10 easy ways to save energy.

  38. Angela August 3, 2007 at 9:31 am

    I prefer using http://www.Darkoogle.com

  39. Bobby August 2, 2007 at 5:07 pm

    So does Darkoogle which is created to save energy while we search google. But they also uses green texts when makes it more easy for our eyes and reduce eye strains.

  40. Jon M. August 2, 2007 at 4:39 pm

    oh yeah, one lcd showed no change in power usage when all white or black, but none showed more usage with all black.

  41. Jon M. August 2, 2007 at 4:38 pm

    i used a kill-a-watt on my laptop and saw no difference. if you look at the scientific paper on blackle’s site, it shows that lcds also require more energy for an all white screen vs all black. For those using CRTs the energy savings for for a 17” is ~24 watts. unless LCD technology has changed since the study(2002) It seems to that using blackle would save energy.( how much is up for discussion) but it seems to do more good than harm anyway.

  42. Sanjay John G. August 2, 2007 at 1:37 pm

    Blackle is just a copy of the first page of http://www.searchincolor.com, which has offered web search in color since a much longer time.
    I dont know much about energy saving, but I do find green on white as the best color combination for search. That is available on searchincolor.

    Sanjay

  43. Jaime August 2, 2007 at 12:33 am

    Whether it works or not blackle has certainly has got alot of people talking about envrionmental awareness though hasn’t it…is this not a good thing?

  44. Green is the New Blog &... August 1, 2007 at 1:41 pm

    [...] finding this one… but my fiance was perusing Inhabitat the other night and pointed out the post on Blackle. Unfortunately, the site is down, but there are other black background sites using [...]

  45. Brad July 30, 2007 at 7:40 pm

    You know, it’s unfortunate that postings like these don’t get updated when their claims prove to be false. The referenced article has a similar set of comments that were apparently ignored when this article was posted. Likewise, it appears other blogs referring to this article have ignored all of the comments here. Please update the post.

  46. Michael July 30, 2007 at 1:53 pm

    Unfornately the “BLACKLE: The Black Google” is being used as propaganda for the conservative GOP – FOX news media outlet. A recent FOX report shows how the ridiculous “tree hugging liberals” are trying to manipulate an old CRT monitor data and present it as a modern and environmental friendly way to conserve energy, maybe they are right or maybe it is just a marketing ploy to earn revenue? I am sure this is not going to sit to well with those trying to promote the “eco awareness” message. We deserve better than this!

  47. Blackle = ... July 30, 2007 at 8:37 am

    [...] [via] Tags: Blackle, energy, google, green+planet, internet pestaola [...]

  48. artsWOM July 30, 2007 at 5:47 am

    [...] Inhabitat have invited use all to use Blackle, the green alternative to Google. Its simple trick is to turn all that is white on the Google home page to black and thus save megawatts. The theory is based on the concept that a monitor requires more power to show a light screen than a dark one. Although the difference is marginal, arguably negligible, it is enough to become significant when multiplied by the vast number of internet browsers that use Google on a daily basis. Built using Google co-op, Blackle is a response to a regular TreeHugger contributor named Mark Ontkush and wrote on his blog, ecoIron back in January about the virtues of a black Google. [...]

  49. David July 29, 2007 at 1:31 pm

    i feel like its not that important because even though people go to google a lot, they dont stay there that long. maybe news sites where people stay for a long period of time might make a bigger difference.

  50. dani July 29, 2007 at 5:31 am

    there already exists a blackgoogle.com so why use this one?

  51. anonymous July 29, 2007 at 4:27 am

    recently, when i went to the optician to get my eyes checked, he blamed black background computer screens for my weakening eyes. i think sometimes, it’s better to think right than just blindly think green.

  52. anon July 28, 2007 at 6:34 pm

    It seems to me that, either the people at Blackle don’t know much about how computer monitors work, particularly LCD. Or, it’s a deliberate attempt extort money for itself, using “environmental awareness” as a disguise.

    BTW, http://hardware.slashdot.org/comments.pl?threshold=5&mode=thread&commentsort=0&op=Change&sid=256419

  53. Matt July 28, 2007 at 4:28 pm

    This website came up in another discussion group and got a couple replys regarding said Blackle.

    “this is mostly viral marketing for Heap Media – nothing to do w/ Google.”

    and a friend wrote this about blackle…
    “LCDs tough the difference is minimal. I ran the tests a while back when someone was proposing an energy saving color scheme … http://ecoiron.blogspot.com/2007/01/emergy-c-low-wattage-palette.html

    CRT (17″ NEC):
    Black Screen: 77W
    White Screen: 90W
    Energy Savings: 14%

    LCD (17″ LCD):
    Black Screen: 33W
    White Screen: 36W
    8% energy savings”

  54. artsyPlanet.com Blog &r... July 28, 2007 at 12:53 pm

    [...] Article reprinted from http://www.inhabitat.com [...]

  55. Orrin July 28, 2007 at 11:52 am

    Many LCD manufacturers claim power savings of LCD monitors over CRT anyway. So if you are still using a CRT and trying everything in black then you may be better off upgrading to an LCD:

    “$55 per year energy savings compared to CRT monitors
    $550 savings due to space efficiency.

    According to NEC-Mitsubishi’s figures, each 5 watts of power consumption costs
    about a dollar per year. Using the 49-watt MultiSync LCD1830 as an example,
    the yearly LCD energy cost is about $10; the cost of a typical 19-inch CRT,
    which draws about 140 watts, would be $28.”

    Source: http://www.google.com/answers/threadview?id=1082

  56. Rob Bowers July 28, 2007 at 3:57 am

    Specious! It is not sound from a typographical point of view. As one may end up spending more time sitting at the computer or not get efficient results due to reading white on black which reduces one’s reading comprehension. Try it, the black page is hard to read. Look into the research on page layouts.

  57. Vincenze July 27, 2007 at 10:28 pm

    Agree it’s not a big deal for LCDs, still if it raises awareness – it’s a good thing. And I think the biggest thing to come of it, long term, will be energy efficency awareness, not saving a few kwh on out dated crts.

  58. speedmaster July 27, 2007 at 8:58 pm
  59. Sean July 27, 2007 at 7:49 pm

    Actually this is 100% wrong. It’s based on old CRT data.

    While it’s true that if you are using a CRT, white uses more energy to display than black. (And for that matter, who is using CRT monitors?)

    But LCD monitors work completely differently, and since they mix all colors to create black, if you are using an LCD screen you are burning more energy to display black than you are white.

    The best solution is to get a powerstrip to make sure your monitor is OFF when you aren’t using it and avoid the trickle charge in modern electronics’ fake off state.

  60. EC July 27, 2007 at 7:22 pm

    Did a bit of googling.. screen colour does little to affect energy use in LCD monitors. There is an energy saving of 5-20% on older CRTs with the black over the white, but if energy use is your concern you shouldn’t really be using a 150 Watts CRT monitors. LCD are far more efficient, generally at 30-65 Watts
    http://blogs.wsj.com/numbersguy/does-a-darkened-google-really-save-electricity-104/
    http://www.google.com/answers/threadview?id=1082

    But I suppose if you have a CRT monitor and it’s purely an energy consideration, you’ll still have to consider whether the old CRT can be recycled, and how much energy is spend in the manufacture/delivery..etc of a new LCD. Whereas switching website background colour is just changing 1 line in the code.

  61. naturcomments™ - a bl... July 27, 2007 at 7:13 pm

    [...] “Here’s a great example of “every little bit counts: [...]

  62. Jess S. July 27, 2007 at 4:41 pm

    You might be interested to read Pablo Päster’s calculations about Blackle over at Triple Pundit:

    http://www.triplepundit.com/pages/askpablo-black-google-002563.php

    According to Pablo, if you’re running an LCD monitor you’re actually using MORE electricity to load Blackle vs. regular Google. The savings kick in only if you’re one of the 25% using a CRT monitor.

    Interesting when you look at the variables involved.

    —J.

  63. Erik July 27, 2007 at 3:59 pm

    Hi!

    To be perfectly honest, I must say that this is a bit silly… Most computer monitors today are flat screen ones that actually require MORE power when they are black.

    Keep up the good work with Inhabitat! I read it every day even though I’ve never posted a comment before.

    Cheers!

    /Erik

  64. Ed July 27, 2007 at 3:26 pm

    And there is no ads on that site.. :)

  65. Dan L. July 27, 2007 at 3:16 pm

    Don’t forget about google’s http://www.ninja.com/

  66. Brad July 27, 2007 at 3:03 pm

    Unfortunately, this isn’t true for LCD displays. With an LCD display, the “white” comes from a backlight that is always on. “Black” comes from the LCD elements blocking that light.

    If it’s a late night session, a better way to save energy would be to dim your backlight, especially if you’re in a darker setting. In fact, I imagine that you can go dimmer with white-on-black than you can with black-on-white.

  67. nick July 27, 2007 at 2:47 pm

    This isn’t necessarily as good as it looks… Check out the Wikipedia entry – and if still interested I’ll forward you on some more information regarding how this is simply a money-making scheme…

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