Inhabitat











May 8, 2005

TETRIS SHELVING

by Jill Fehrenbacher


Yesterday at BKLYN DESIGNS, I came across this fabulous storage systems made out of modular TETRIS-shaped blocks. This design, by Brooklyn company Brave Space, is intended for “Life-size play”, and the blocks really do have the exact proportions of the original Tetris pieces. The storage units are sold piece by piece, so you can buy as many as you want and arrange them however you want. Just think - you can recreate your own gigantic Tetris game in your living room - only without the bottom row disappearing every time you align things properly! Hopefully stacking this stuff together is as much fun as playing Tetris - cause its way more expensive. Each block runs about $350 however, so if you want more than 3 or 4 blocks, you are going to be spending some serious dough. The ten-piece set shown above is $6790.

Brave Space has a bunch of other clever storage systems on their website >

92 Responses to “TETRIS SHELVING”

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Jay Says:
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awesome idea, but does it really have to cost 350 for each segment? thats a little outrageous

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Adam Says:
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Man.. Wish I could afford those, however, I could probably build a set for cheaper.

-A

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Janet Says:
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hey, why all the price bashing? why not give an artist credit for making something this cool and posting a detailed sketch online (so the less creative can attempt to build their own imitations) …
and don’t go criticizing artists for not being biz-savvy either. you wanna buy a shelf designed by donald trump?

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josh Says:
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Are they wide enough to so the cats can lounge, so I can put a hole from one level to the next, so the cats can travel from one level to the next?

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Jay Says:
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I think the price-bashing is MORE about him having the audacity to charge $350 per piece of a ripoff of a 20-year-old video game, and looks like it could be made by anyone with a halfway decent hobby shop for about 1/100th of the price. It’s a nifty idea, but not nearly innovative or pretty enough to command such a price.

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emily Says:
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Can we give the artist some credit for craftsmanship and nice materials and the time it takes to make these etc? Nice hard wood is not cheap. Sure you can build a cheap one and get a cheap product - Make your own if you want one. These look pretty nice. I sure cant afford it, but if the artist has a market base of people who can afford it good for him/her as long as Tetris doesnt sue him for using thier image.

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khy Says:
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possibly the geekiest work of industrial design ever?

it’s brilliant

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kdt Says:
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the $350 price is for the mini-sized pieces, not the full-sized.

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extol Says:
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ouch, the prices are kinda hard, but as they give the measurements right there people can (and probably will) just build their own

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steve Says:
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janet, you must be the artist or work for this company. Great idea, but that price is absolutely ridiculous. This stuff is definitely priced for ritzy, high end snob, hipsters. I’ll make my own cheaper. Again, great idea !

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steve Says:
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Also, thanks for the idea !!!

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Nick Says:
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“so the less creative can attempt to build their own imitations”

I don’t understand how it’s more creative to buy something than it is to build something.

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mr. mean Says:
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“as Tetris doesnt sue him for using thier image.” Its not really creative. Its a rip off of the tetris idea. The people behind it look to be skilled finish carpenters (assuming these arent farmed out god knows where for fabrication), but stealing the idea makes it no different that copying a dress design, or reproducing a chippendale highboy. Yeah they crossed media a bit, but there are already random stacking shelves on the market, so this is really nothing more than ,aking those in tetris shapes.

pffft.

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The price may seem more reasonable when you consider how much trouble it must be to store the stock pieces. Because if they were to store them the wrong way so as to make a full horizontal line the pieces would, of course, instantly disappear. Hence the expense.

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alex Says:
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You’d be a fool to pay so much for this.

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Dickard Says:
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Can you make me a Donkey Kong bookshelf next? How about Burgermaster? That’d be perfect…

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schilsound Says:
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“. . . Because if they were to store them the wrong way so as to make a full horizontal line the pieces would, of course, instantly disappear. Hence the expense.”

Simply brilliant. What happens if they pack them wrong and the pieces go tp the top of the box? do they stop work and go home? Maybe one of their neighbors comes in with a rotating saw blade and drops it into the box. .. buyer beware. . .

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Toni Says:
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I heard about these shelves from Boing Boing.

“This would probably appeal to college age kids who can least afford something like this.”

What, are you kidding me? College age kids can barely afford FOOD, let alone something like this.

It’s a cool idea, but only very few people can actually afford it.

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Kev Says:
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I say well done for making a quality product from your idea. it would have been easy to make the components crappy and cheap. for those who think this will be easy…there are no backs or diagonal bracings. it is not easy to make a wooden shape with only square corners that will not flatten when a tv is plonked on top. it looks like they have built sleeve linings from different wood. this is accurate workmansip and clever design (even if the shapes aren’t original) as the sleeves can support the outer joins. respect for the r&d aspect involved. hope you sell enough before copies flood the market.

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Razz Says:
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This is a really neat idea. For those of you who are dissing the artist for coming up with this one, I didn’t see you making these before he/she did, so stop bitching about the artist being a rip-off. As far as furniture goes, this is unique; I certainly never would’ve thought you could make shelving that was shaped like Tetris blocks. Looks like it would have a lot of uses, too.

Alas, the prices are absolutely ridiculous. The people who are most interested in these shelves will never be able to afford them. The people who can afford them probably don’t want them (unless ritzy snobs suddenly develope a taste for old-school gaming and the shelves become high fashion). High-quality material or not, the product just isn’t worth that much. I could probably make my own shelves of the same quality for much less. I’d love to buy a set, but not for $7,000; I can think of plenty of things that I’d rather spend that kind of money on.

Great idea, though. Good luck selling these (at these prices, you’ll need it).

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ant Says:
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I agree with Razz. The artist does deserve credit for coming up with something that is both interesting and can be marketable at the same time, although the market at the price it is offered at must be fairly limited. I certainly can’t afford to buy it, but I can make my own; its almost cheaper to take the woodworking classes at a community college, buy the material yourself, and build it, rather than purchase the product.

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super_no Says:
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I think you do not need plans ,tetris blocks are made of squares and you can calculate the deepness of the shelves and thickness of wood ,balance would not be a problem you can handle it

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Freddy Smidge Says:
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Hey, all you clever who can make these for so much less.
Di - and post your results here

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Smedley Says:
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Oh come on. The only reason the artist needs to charge this much — on an item based on a cultural icon he didn’t invent — is to pay royalties on the copyright. Which I’m SURE is what he’s doing.

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Khajavi Says:
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PIITB! (h) (h) (h)
n0000b!

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Jessiebelle Says:
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Congradulations on the inventiveness but Im with the rest of the crowd this pricing is bananas.

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Me Says:
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Thanks for the idea. Now I will make these and sell them for $50 a piece and take all your business. Muahahahahaha

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mr me Says:
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http://www.soundcircuit.com/cboard/showthread.php?s=&threadid=95613

this guy justinillusion DOES THE SAME THING! you have to reg probably to see, but this guy does the exact same thing, this site is probably a rip off of what he does, and its like waaaaay waaaaay waaay cheaper.

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Dave Says:
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These will NEVER sell at this price… freaking rediculous!

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Warp Says:
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Brilliant shelves, too bad I’m not extremely rich.. Oh well it seems it would fit right in a museum of modern art, so I guess I can’t expect the price to be reasonable. Nice work.

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Jesse Says:
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Thanks to those at inhabitat.com for running a piece on the Tetris Shelving.

There are just three ( 3 ) of here in the shop that design and build everything. We hear your criticisms about our pricing and would like to respond. The item in question ( @ 650 pc ) is a quality piece of furniture that we understand does not fit some budgets. We designed the smaller units ( @ 350 pc ) to widen the available market.

WE ARE NOT IKEA. ( We do want to operate like IKEA )These are solid pieces of furniture made from materials, as thick as an inch and a half, that are going to last for years. The individual cuts on each piece including the beveled edges and mitered joints demands time and precision. Each piece is made by hand, not some machine. Understand that we do not want to put something out into the world that is not going to last. Be assured that our pricing reflects as much as we need to pay for our materials and time. These are not quick turnaround items.

So everyone knows, we are developing an even more modestly priced version as well, because the demand has been so great. To maintain lower price the units will most likely have a backing, a slimmer thickness, and possibly flat faces. We’d like these units to be as low as 90 bucks a piece. Trust us, we hear you.

And please contact us directly with your comments. We really do want to hear them as we are a new business getting started. We are a custom shop as well so if you have a certain budget that needs to be met we can work with you.

Jesse, Sam, Nikki
Brave Space Design

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meunierc Says:
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Pretty cool stuff, Jesse/Sam/Nikki! Unfortunately priced as a luxury item, when Ikea and others see the idea as doable very cheaply. I expect a bunch of rip-offs and do-it-yourselfers to follow suit. I wish you can either patent the design and/or get into mass production. I wish you the best of luck, you guys are geniuses!

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J. Kelly Says:
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I would prefer if each shape was a different color. I think each of these could reasonably be made for under $20.00 in material (not counting your time). Reminds me of the painting I saw in Houston about 5 years ago… artist was asking $6000 for it (3′ x 5′ oil). I almost (ALMOST) laughed out loud… told him no thanks. Last year, I went back to Houston to an art festival… same artist was there, same paintings hanging on his displays. The best part was he remembered me (I told him a story about why the painting appealed to me) and asked me if I was still interested. I told him that 5 years ago I would have paid him $500-600 for the painting. Then I said “For making me wait 5 years, I’ve lowered my offering to $300-400″ - he got pissed and turned his back on me. The picture wasn’t that great anyway after 5 years… my tastes changed I guess :)

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adf Says:
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I have a Mario made out of glued-together popsicle sticks. Only $35,000

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senormysterioso Says:
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the problem i have with these shelves is when your neighbour stacks them properly another block falls through your roof

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jacob Says:
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Everyone who is whining about the price should go have a look at what handmade furniture really sells for. So this is the legacy of Ikea and other throwaway furniture. A real craftsman suddenly has to sell his work for sweatshop prices.

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Sand Says:
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Oh stfu whiners. You’re free to build your own, get to it if you don’t want to shell out.

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Dan Says:
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I kind of doubt anyone is going to read this comment all the way down here, but what the hell…

I do woodworking as a hobby. Making shelves like this is a lot harder than you might think. Just because it looks simple, doesn’t mean that building it is simple. This is a very difficult project to make. Not like a typical bookcase at all.

The joints used in this projecte are all miter joints, which are the weakest joints around. The only way to make this and have it be strong is to do a very precise job to built high tolerances. You can’t just nail together some boards. Look at the stresses that are on some of these joints.

I seriously doubt that any of the people complaining about price can build a set of these shelves. They are too hard to make.

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edie Says:
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I love these! Tetris is the ONLY computer game I like. I dream Tetris sometimes and often use it to relax when I can’t sleep. How strong are these? Can I use them as book shelves and pile them on? I’m underemployed and wish I could afford 2 large sets. You’ve fueled my ambition!

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Roy Says:
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These have some very nice design to them. I’m not sure how functional with space they would be, but at least you could talk about them a lot.

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Colin Cobb Says:
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I’d agree they are way, way outside my budget, but I’d like to echo the sentiment that most people have no idea whatsoever what proper one-off hand made furniture costs. Nor do they appreciate the complexity and quality of the mitre joints needed to stop that whole thing just collapsing when you put some books on it.

A craftsman could reasonably expect to earn $30 p/h, allow 50% for materials and overheads, and one unit is only 5 hours work. Doesnt seem so outrageous.

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Mark Says:
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Those look nice; good idea. Of course, you’re appealing to a market of geeks, who are the most pedantic, fault-finding, penny-pinching mob of tasteless arseholes who ever walked the earth — see above — but good idea.

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jenine Says:
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best. shelves. ever.

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trill Says:
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lovely shelves. pay no attn to people unaccustomed to bringing ideas to fruition through the use of human hands (and i say, software programming is semi-cheating!)

i would buy this when i want real furniture for keeps

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Steph Says:
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This design literally kept me up the other night. I’m a real geek, I admit it, because I sat there and did the math. This design is deceptively simple. The cuts have to be absolutely precise, and it takes a lot of wood. I think it could be modified and made at home for a fraction of the price, but the effect might be sort of junky-looking. The way it’s been designed and the materials involved, as well as the ingenuity, I’d say it’s worth quite a bit. On the other hand, have you seen that chair made from stuffed animals. It sells for ten thousand dollars or something, and I think with a trip to goodwill and a gluegun, you could make it for $10!

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rick Says:
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well why dont you make it lamewads

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Chuck Says:
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Tetris is the only computer game I enjoy, as well. These are very creative. I could never afford them, but I can certainly appreciate them. Great work!

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Laurie Says:
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Dear Makers
One day i hope to be able to afford these.
If a more cost effective set is ever made, i would definetly consider it.
I’m curious as to whether or not these are available in Canada, because that’s where i live.
If not i will lust after them for eternity or until i can actually afford them.

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Sarah Says:
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I didnt read all of the comments, so perhaps my point was already made, but the whole issue is such a non- issue that I not sure why I’m writing, the couple of beers and the fighting spirit I suppose…
about tetris asthetics being someone elses idea…
it’s natural and expected that one’s idea inspires another’s idea
about ideas in general…
all the hoopla about property over ideas has its place in everyday life, but it is truly frivolous when you contemplate the deeper aspects of our lives here. I am sensitive to the trouble that designers may feel about imitation, but it is really an ego trip. We are all connected to each other and ideas are not truly owned just like land cannot be really “Owned”. And if you think land can really be owned (as opposed to a stewardship), then you are out of touch with reality and are a self-inflicted victim of cultural construct, so sad…
about the price…
There are any pieces of antique primitive asian furniture that I think should belong in my home, but I spend my precious few dollars on more important things ( I guess my computer time isnt so valuable though). I could say that I think this designer should get a deal from Ikea or Target so that their product would be less exclusive, but then some unfortunate person in a desperate country would have to construct them for you, maybe it already is. I sympathize that it sucks that nicely designed things are expensive, but arent there more urgent things to attend to? maybe this designer thinks they have a get rich quick idea, but wouldnt designing with a higher purpose be more valuable than that? Having an inclination for design, the latter concerns me in my daily life.

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bambam Says:
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Out of my budget? Absolutely. Unreasonable? No. Sure, I can (and did) get a $79 coffee table from IKEA instead, but they aren’t just charging more because it’s cooler. My cat used the coffee table as a spring board and his claws made little trenches in the table. It’s cheap. We’re talking high-quality, hand-made furniture, which is practically customized. Mix and match the pieces to get exactly what you want.
http://www.aspenhigh.com/entertainmentcenters.html
http://delnero.com/
Just some other hand-made furniture items to compare prices to.
One of my friends saw a desk he liked and had the same “I can do that!” idea. He spent almost as much, and ended up having to add support beams in weird places since it couldn’t handle the weight of his stuff. It looks rather ridiculous now.
It’s no wonder no one has come back to brag about their super-cool $20 Tetris shelves.

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Becky Says:
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Metal would be cooler, like that factory flooring. plus hardwood = less trees on the earth, which = boo!!!!!

I know at least I am staying away from wood in any piece of furniture.

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Steve Says:
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But making them out of metal = less metal on the earth which = boo!!!
f**k the trees, SAVE THE METAL

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I like the idea, and if you did manage a large piece under $100/unit I would be very much more interested in purchasing it. Great idea, though I think the best way of putting it is that those who would be interested are not the same group that could afford this. Your crafting looks very nice from the pictures, and probably worth it, but yeah, that 10-piece is my rent for a year :)

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sum1 Says:
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You fail to consider 2 things:
1. there is a limited amount of metal in the world
2. if done properly, thinning the forests can help the growth of trees

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anon Says:
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1. There may be a limited amount of metal, but it’s recyclable.
2. There’s a limited amount of energy in the sun, and carbon dioxide in the atmosphere, so trees aren’t infinitely renewable, either.

We’re not talking about pine in these shelves, though. We’re talking about Walnut and Ash, which aren’t as easy to come by.

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benj Says:
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Way cool. However, I suspect the manufacturers are not really geeks. If they were, the long thin piece would cost twice as much as all the others (and would always be out of stock until your rooms were so cluttered you couldn’t move)…

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Michael Says:
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The thing is, this is basically an art piece. Art is always expensive because there are few copies ever produced. They are also produced by hand. Sure I could go build one for myself and I might enjoy it, but it surely is a lot of work to make nicely finished pieces, and if a friend were to ask me to make them one… well… how much would I have to charge to make it worth going through that amount of work again? It’s not like I have a factory turning out hundreds per day. In fact, unless I was selling enough to build jigs, it might take me a week or more to create them when you figure in careful cutting, drilling, sanding, staining and sealing, etc. In my case, I have a day job, which means this could be consuming my evenings for that week or so. What is it worth to give up those evenings? It may very well be that he doesn’t want to sell them, he just knows that people will ask, so he set the price high enough that he would be unlikely to get any orders, and if he did, it would be enough money to make it worth the trouble.

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Matt Says:
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the simple truths: lots of people like this idea but aren’t willing to spend over 200 dollars a piece for them. if you wanted to make a real business out of this, you could, but it would involve investing in mass production and lowering your costs so more people will buy. economics is all you need. it’s not a question of will we buy, because some will. if only 100 purchases @ 350 = 35,000. imagine if the cost was lowered to a price more people would buy . . .say 100-150 piece and 1000 people bought . . . = 100,000. true, i’m coming up with these figures out of my butt, but you see my point hopefully. yes, he can charge a lot, and few will buy. but if he lowers the price and gets smarter with marketing and economics, many will buy and he will profit more from his ‘art’

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Craig Says:
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Yeah, the pricing is really awful. There’s really no way I’d spend $6.5k on a whole shelving set just because it looks like Tetris pieces. I have to admit, it’s pretty clever but that’s all it has going for them. Even if it’s walnut and ash, the price is still several tens of times the cost of materials. I can’t really imagine it selling a lot, if at all, due to the price.

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bryan Says:
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I sort of have the feeling that most of these people doing the creativity bashing have never had a creative thought in their lives. Why so? Because of the rather extraordinary emphasis given to creativity of the ‘true’ sort, which, given that the synthetic act of using a design from a video game that had nothing to do with furniture and realizing that it was actually useful for a type of furniture is not given credit as being in any way creative must mean that true creativity is some degree higher than that exhibited by Einstein.

This is not to say that I consider it particularly creative myself, and I don’t really care for it because as shelving it is suboptimal, it will cause too much space to be poorly utilized. Also I’ve never liked Tetris.

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Richard the Armadillo Says:
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HOW TO GET A FULL SET OF THESE BABIES FOR FREE:
1. Buy a power Mitre Saw at Home Depot or Lowes. $300 - $600.
2. Get a bunch of nice 1×6 or 1×8 boards, glue, hammer, nails, wood stain.
3. Make and sell enough of these to your friends and family until you pay off the saw and boards. Working nights and weekends, this should only take you about 6 or 8 months.
4. Sell the saw on ebay.

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Bartek Says:
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Say what you will, this is a cool design. Some have commented that they “could make this for $20″… you don’t know the first thing about carpentry. The miter joint is fairly weak, as it’s end-grain glued against end-grain.. unless you get it right, even a moderate amount of shear would make this fall down like a house of cards. I’m guessing they added blind tenons to strenghten the joinery.. and that’s a lot of finicking around, even with a jig. These deceptively simple looking pieces of furniture take skill and time to make — and both skill and time are valuable. (Come to think of it, skill and time are the true measure of value, not money. There are enough useless fools with lots of money.)
Having said that… I’m gonna make me some of these.

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shane Says:
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whatever idiot said that hardwood isnt cheap really is ingorant beyond belief, wood is fairly inexpensive, and the good stuff is only expensive in comparison to the cheap stuff, i am a carpenter and have worked in cabinetry, fence building, deck building, and ive even framed some houses. I could easily make this exact same with all supplies and labor included for around 40 dollars, thats giving me about 20-25 dollars profit for an hours worth of work

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Erika Says:
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I

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Erika "Rainbow Bright" Lowe Says:
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i love tetris shelving!

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Ran Says:
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Hard to make? Shesh, NO!
And it doesn’t take that long time to do it either. Since when did you become masters at carpetering?

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Mike Says:
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I would buy them, but they are incredibly expensive. You could make that out of some sturdy, high quality wood for much less. Just build a base ot rig something up so that it doesn’t fall. I wouldn’t even use them for storage, they looks to damn cool!

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Adam Wade Says:
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“Because if they were to store them the wrong way so as to make a full horizontal line the pieces would, of course, instantly disappear.”

Haha, nice.
I don’t why someone would buy this when all you need is a trip to the Home Depot and the ability to make 45 degree cuts on the ends of boards. Ohh yeah, and some nails…maybe some nice dark finish…..hmmmm…..nice dark finish…. ::drool::

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shaun Says:
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forgive me, but the price says that it each block retails for around $350, and then says a 10 piece set costs $6790…

now correct my maths if this is wrong, but that equals out to $679 a block…

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This is an awesome idea. Price is pretty expensive as others have pointed out. Would be really easy to build yourself. If any high-schoolers need a shop project idea then here it is.

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yO Says:
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Wood is cheap. Glue, some nails, and ur set.

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zoe Says:
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First - hats off to the artists/makers! Really cool idea guys, I love it.

Second - back off on the price issue folks! Are you really that ignorant? These pieces are high quality and take time and skill to create. IKEA is hardly the bastion of fine furniture that you seem to think it is. But more importantly, if you are looking for a cheap gimmick that you will toss the minute you actually manage to graduate from college, these shelves WERE NOT DESIGNED FOR YOU. The artists report that they cannot keep up with demand, so obviously they have selected the right market, and you ain’t it.

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The Dude Says:
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how wide do you have to stack them so that the bottom row dissapears?

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Refik Says:
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This looks kinda awesome! The human mind is really an idea shootgun :)

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Spence Says:
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Respect to you for making these, they’re far too expensive though. As a fellow artist I can understand your wish to make a living from your innovation.. but to be fair you’d make far more money if you advertised at a lower price in young men’s magazines.. those who decorate their apartments lavishly to impress.

Compromise on materials, widen your market and allow more people to appreciate a great idea before it gets ripped of by the likes of IKEA, made from MDF and sold at $90 a piece in a primary colour.