Gallery: BLOOM Encourages Crowds to Come Together and Make Intricate Ar...

 
BLOOM at London Olympics

When is a toy more than a toy? When it helps bring a community together through the joyful process of making low-impact art that beautifies a public space, of course. BLOOM, an urban toy made from recycled plastic, achieves this perfect synthesis with quiet simplicity. Equal parts recycling project, distributed social game, and collective “gardening” experience, BLOOM encourages citizens to take an active role in creating original art.

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  1. Mike Chino August 16, 2012 at 2:59 pm

    This building system looks like a blast to play around with – wish it popped up around my neck of the woods!

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