Here at Inhabitat, we’ve got a whole lotta Lego going on, but even we couldn’t come close to Sao Paulo’s love for the colorful building blocks. Breaking last year’s record set by Chile, Brazil built the world’s largest Lego tower over the weekend. It took four days to assemble 500,000 Lego pieces that were used to construct a 102 foot, three inch high tower. The independent Lego bricks were stacked using a crane, while wire supports were used to keep the tower from toppling over. Building Lego towers became popular in 1988 when London built the world’s first. Since then, Toronto, Sydney, Tokyo and Munich have jumped on the bandwagon. What’s next? Maybe Lego towers of epic Saudi proportions?