Brazil has taken an innovative approach at the World Expo and brought a design that responds to the Expo's slogan “Feeding the world with solutions” by exploring the possibility of efficient global food production through flexibility, fluidity and decentralization. The 4,133-square-meter structure may have a restrained box-like appearance, but its surprising interior creates a variety of spaces that successfully translate the architects’ main idea into design.
Studio Arthur Casas merged vegetation and louvered façades to give the orthogonal structure an organic feel and entice the imagination of passers-by. This creates an element of porousness that communicates the idea of erasing boundaries necessary for achieving balance. Through the use of net-like ramps and box-like architecture, the architects clearly reference the Brazilian modernist tradition and reinterpret it in a flexible way. Pop-up stores, restaurants, cafes and bars provide spaces where visitors can relax and soak up the atmosphere while taking a break from the exhibition.
The exhibition itself, designed by Atelier Marko Brajovic, focuses on three key points: the role of technology in the global food production, cultural diversity and social aspects of accessibility of food and health. Various research activities and models of production and consumption are part of the exhibition that showcases Brazil’s role in global food production and its cosmopolitan spirit.