Ariel Schwartz

Bright Automotive Unveils 100 MPG Commercial Truck

by , 04/21/09

bright automotive, sustainable transportation, green car, green truck, 100mpg commercial truck, energy efficient transportation, bright idea vehicle

Plenty of companies are working on plug-in hybrid (PHEV) sports cars and sedans, but Bright Automotive’s new IDEA vehicle, unveiled this morning, is the first 100 MPG PHEV truck aimed at commercial and government fleets. According to Bright Automotive, the IDEA is five to 10 times more efficient than current fleets thanks to the vehicle’s lightweight materials, advanced aerodynamics, and efficient tires. Bright estimates that a typical customer could save 1,500 gallons of gasoline annually by switching to the IDEA. A commercial customer with 1,000 vehicles in its fleet could save $3 million each year. That’s not exactly pocket change.

bright automotive, sustainable transportation, green car, green truck, 100mpg commercial truck, energy efficient transportation, bright idea vehicle

On a full charge, the IDEA uses pure battery power for the first 30 miles before the hybrid gasoline engine kicks in. For a 50 mile route, the IDEA uses half a gallon of gas–the equivalent of 100 MPG. The IDEA’s creators paid close attention to the vehicle’s design, too. The car features one ton of cargo capacity, an ergonomic design, and even a passenger seat that converts to a mobile office.

Production of the IDEA will begin by the end of 2012, with 50,000 units produced each year by 2013. Pricing isn’t yet available. Bright Automotive’s vehicle probably won’t be used to take the kids to soccer practice, but you might see your local mailman driving it around soon enough.

+ Bright Automotive

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5 Comments

  1. Commercial truck November 19, 2010 at 10:38 am

    Very interesting article. I had never seen before posting like this. good content.

  2. antkm1 August 12, 2009 at 1:42 pm

    Here is all you need to know about Bright. They are in fact American!
    http://www.brightautomotive.com/about-us
    I saw a doc-piece on either the science channel or Planet Green about this project.

  3. Harris Morrison April 28, 2009 at 6:35 pm

    I am disabled and this is great for my needs
    514-487 5544

  4. debra.moore April 23, 2009 at 1:01 pm

    I think it’s a great idea to make eco friendly vehicles that target not only a typical driver, but commercial uses. It will start a top down effect, there will be no excuses for government authorities and businesses to avoid endorsing eco friendly transportation.

  5. alexjameslowe April 22, 2009 at 6:05 pm

    I don’t know too much about Bright Automotive- if it’s not American, then I hope the Big Three follow suit on this.

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