Belarusian industrial design duo Solovyovdesign just unveiled a clever brain-shaped compact fluorescent light bulb that turns the phrase “bright idea” into a literal source of light. Spotted on Designboom, the Insight Lightbulb is roughly the same size as a standard incandescent. The unique form creates a unique lighting effect as the filaments are distributed through a the channels of the bulb’s “brain.”

+ Solovyovdesign

Via Designboom