Diane Pham

Brussels-based Jojo Uses Carrier Pigeons to Deliver Eco-Conscious Sneakers

by , 07/10/11

Jojo, eco-friendly shoes, sustainable shoes, eco-friendly sneakers, sustainable sneakers, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, pigeons

In today’s competitive retail market, you’ve got to differentiate yourself if you want to make a name – right? Well, eco-conscious sneaker maker Jojo is doing just that with their brilliant viral-marketing move which revolves around their carbon-free mode of shipping: carrier pigeons! Don’t worry, they aren’t actually sending these feathered  ”friends” of ours with 5 lb. boxes around their necks, but they are flapping those wings to raise awareness for the charities each purchase supports.

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1 Comment

  1. caeman July 11, 2011 at 9:28 am

    African or European Pigeons?

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