In today’s competitive retail market, you’ve got to differentiate yourself if you want to make a name – right? Well, eco-conscious sneaker maker Jojo is doing just that with their brilliant viral-marketing move which revolves around their carbon-free mode of shipping: carrier pigeons! Don’t worry, they aren’t actually sending these feathered  “friends” of ours with 5 lb. boxes around their necks, but they are flapping those wings to raise awareness for the charities each purchase supports.