If you’ve been looking for a excuse to keep all that scruff, then here’s you chance to do a little good while keeping it a little rough. Budweiser wants all you fine dudes to conserve 1 million gallons of water by eschewing your razors until World Environment Day on June 5. With the “Grow One, Save a Million” campaign it is anticipated that forgoing a day of shaving could save an average of five gallons water per shaver. In addition, Budweiser will donate $150,000 to River Network to protect watersheds in each of the company’s 12 U.S. brewery cities.