CartonLAB‘s playful design approach adds to the appeal of using the lightweight, strong, and flexible material. They designed a display for Microsoft that could change shape at every collage stop on a promotional tour. The structure was made by stacking up boxes like building blocks, and a simple colored tile set enhanced the dimensionality of the display.
Exploring the complex design potential of cardboard, cartonLAB also produced a parametric display for Ability Diseño Gráfico. The intricate folded structure can be easily collapsed and flat-packed to fit in a van.
At its simplest, cardboard can serve as a clean billboard where information can be displayed in complex ways. The medium enhances the information being expressed rather than serving as a distraction. The durability and packability of cardboard has been proven through daily use, so it’s refreshing to see the material find its place in high design. It provides a viable alternative to the display industry, which often relies upon toxic, non-renewable and non-recyclable materials.