Gallery: Cheap Cardboard Packaging Protects One of the World’s Most Exp...

El Poaig’s oil simple but clever packaging is made from many layers of brown cardboard rectangles, attached by standard plastic seals.

Choosing a cheap, recyclable cardboard to protect one of the world’s most expensive olive oils is not the most obvious of design choices, but Spanish multidisciplinary design studio CuldeSac™ packed a sleek white porcelain bottle containing the green liquid inside a multilayered cardboard box. Designed to protect the oil while communicating its green values, Valencia-based El Poaig presents El Verd (The Green), an extra virgin produce that stands above all.

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