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Cheap Cardboard Packaging Protects One of the World’s Most Expensive Olive Oils

Posted By Ana Lisa On June 15, 2011 @ 5:50 pm In Green Materials,green packaging,Recycled Materials,Recycling / Compost | No Comments

Recycling / Compost,Recycled Materials,green packaging,Green Materials,olive oil,spanish design,locally sourced,biodegradable packaging

Choosing a cheap, recyclable cardboard to protect one of the world’s most expensive olive oils is not the most obvious of design choices, but Spanish multidisciplinary design studio CuldeSac™ [1] packed a sleek white porcelain bottle containing the green liquid inside a multilayered cardboard box [2]. Designed to protect the oil while communicating its green values, Valencia-based El Poaig [3] presents El Verd (The Green), an extra virgin produce that stands above all.


Recycling / Compost,Recycled Materials,green packaging,Green Materials,olive oil,spanish design,locally sourced,biodegradable packaging

El Poaig’s clever packaging [4] is made from many layers of brown cardboard rectangles, attached by standard plastic seals. Once the box is open and the layers are peeled away, a delicate porcelain bottle containing the extra virgin liquid is unveiled. The oil is produced with the fruit from locally grown, native olive trees — some up to three thousand years old! The unique trees make for a unique and tasty produce that has floral, sweet and slightly bitter notes with a smell of freshly cut grass, walnuts and almonds.

Founded in 2002, the CuldeSac™ design studio is an ideas lab based in Valencia, where different fields of creatives work together to make products [5], interiors, branding, events and experiences.

+ CuldeSac™ [1]

+ El Poaig [3]

Photo © CuldeSac™


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URL to article: http://inhabitat.com/cheap-cardboard-packaging-protects-one-of-the-worlds-most-expensive-olive-oils/

URLs in this post:

[1] CuldeSac™: http://www.culdesac.es/index.php

[2] cardboard box: http://inhabitat.com/sliding-recycled-cardboard-pencil-cases-are-too-cool-for-school/

[3] El Poaig: http://www.elpoaig.com/thePackHistory.php?&local=en

[4] packaging: http://inhabitat.com/zero-waste-vegetable-packaging-you-can-also-plant/

[5] products: http://inhabitat.com/products-2/

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