Gallery: ECO ART ACTIVISM: Swimming Above a Submerged City

 

Talk about subliminal advertising. HSBC Bank hired advertising agency Oglivy & Mather in Mumbai to create a campaign for their website, www.globalwarmingsolutions.co.in, designed to call the public’s attention to the reality of global warming. The campaign entailed placing a bird’s eye view of New York City’s skyline at the bottom of a pool located in India’s financial capital, Mumbai. Aimed to capture the attention of unsuspecting swimmers, the stunt is an elegantly simple idea of what climate change could mean for some of the world’s coastal cities.

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