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ECO ART ACTIVISM: Swimming Above a Submerged City
Posted By Olivia Chen On November 29, 2008 @ 5:00 am In Art,global warming,New York City | No Comments
Talk about subliminal advertising. HSBC Bank  hired advertising agency Oglivy & Mather  in Mumbai to create a campaign for their website, www.globalwarmingsolutions.co.in , designed to call the public’s attention to the reality of global warming. The campaign entailed placing a bird’s eye view of New York City’s skyline at the bottom of a pool located in India’s financial capital, Mumbai . Aimed to capture the attention of unsuspecting swimmers, the stunt is an elegantly simple idea of what climate change could mean for some of the world’s coastal cities.
With a large URL printed on the side of the pool, the campaign was aimed to bring as much as traffic as possible to the site. According to Oglivy & Mather, the results were positive with 300% more traffic into the website and more individuals pledging their support to environmental efforts.
via cubeme 
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URL to article: http://inhabitat.com/climate-change-activism-hsbc-bank/
URLs in this post:
 Image: http://www.inhabitat.com/2008/11/29/climate-change-activism-hsbc-bank/
 HSBC Bank: http://www.hsbc.co.in/1/2/homepage
 Oglivy & Mather: http://www.ogilvy.com/
 www.globalwarmingsolutions.co.in: http://www.globalwarmingsolutions.co.in/
 Mumbai: http://en.wikipedia.org/wiki/Mumbai
 via cubeme: http://cubeme.com/blog/2008/11/26/swimming-above-a-submerged-city-by-ogilvy-mather-mumbai-ad-agency/
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