Danish architects COBE just won an international competition to design adidas' new flagship Meet & Eat building, a public conference center with an employee restaurant and showroom. The building will be located at the global sportswear giant's headquarters, World of Sports, in the south German city of Herzogenaurach. Shaped like a rhombus, the 118,400-square-foot building was designed with an eye-catching facade that is open on all sides to flood the interior with natural light and provide views of the surrounding landscape.
COBE’s vision for adidas’ Meet & Eat building highlights the company’s four valued principles of performance, passion, integrity, and diversity. The multifunctional building is created with flexibility in mind so that it can adapt to a variety of different social functions, whether internal or public. To create a strong connection with the outdoors, floor-to-ceiling windows cover the building on all sides. Small winter gardens punctuate the interior to bring nature indoors.
“Adidas Meet & Eat merges with the landscape’s existing terrain, creating an open, green and welcoming building that gathers all members of the adidas family – both employees, sport stars and visitors – as well as multiple functions and flows under one single roof,” says Dan Stubbergaard, Founder and Creative Director at COBE. “The iconic roof rests like a carpet covering the building, connecting all functions and creating a building flooded with light.”
The winning design was created by COBE in collaboration with German COBE Berlin, Knippers Helbig, and Transsolar. The project is slated for completion at the end of 2018.