Gallery: Coke and World Wildlife Fund Turn Classic Red Soda Cans White ...


You know it’s the holidays when you begin to see those adorable Coca-Cola polar bears all over the place, but with the catastrophic effects of global warming, real life polar bears are not nearly as abundant. To raise awareness for these lovable creatures and their endangered surroundings, Coca-Cola has announced that it is teaming up with the World Wildlife Fund (WWF) for a project they call Arctic Home. Starting in November, 1.4 billion red Coca-Cola cans will be turned white in honor of the bears and the important cause.

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1 Comment

  1. ayisha1978 October 28, 2011 at 3:48 pm

    I’m glad Coke Cola is doing this it’s way cool, but I wish they could put a message on the cans too, or somebody to get the message over to people that we’ve got to restore the climate and implement some emergency tactics “Help deflect the sun’s heat away from the ice and paint our roofs white” “Decrease power usage and reduce fossil fuel consumption to help reverse global warming” Things like that could be promoted on the cans as well. People need to get the idea quicker than we’re doing.

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