Publishing giant Condé Nast - meet tech bohemoth Apple. Condé Nast is set to announce today in an internal memorandum that it will start testing out iPad versions of five of its most popular magazines. If all goes well, readers will be able to read Wired, GQ, Vanity Fair, The New Yorker and Glamour on an iPad by this summer.
Creating iPad versions of the magazines is sort of an experiment for Condé right now. Over the next several months, the company plans to test different types of advertising and formatting, concluding the trial period in the fall. GQ, which already sells as an iPhone app, will appear on the iPad in April. Vanity Fair and Wired will start making tablet versions of their June issues, and The New Yorker and Glamour will appear sometime this summer. All digital versions of the magazines will be sold through iTunes.
With the rise of e-readers and now tablets, it seems only natural that major media will start digitizing their publications. After all, traditional print media hasn’t been doing so hot lately. Plus, getting news from readers and tablets will save a ton of trees and eliminate pollution from paper production. According to a report produced by the PAPER Project, the magazine industry uses about 2.2 million tons of paper each year, resulting in the felling of about 35 million trees.
Condé Nast is definitely smart to start experimenting with digital mags, but there could be one problem with its plan: it may be too ahead of the curve. Because the iPad just came out recently and most folks don’t own one yet, the company may not see many mag sales until the iPad becomes as ubiquitous as the iPod.
Via New York Times