Gallery: First Bricks Laid for BIG’s LEGO House in Denmark!

The six LEGO foundation bricks ceremoniously laid yesterday by three generations of the toy company’s owner group were inscribed with the values of imagination, creativity, fun, learning, carrying, and quality.

Construction on Bjarke Ingels Group’s LEGO House just broke ground yesterday, starting with the installation of six LEGO-shaped foundation bricks. Located at The LEGO Group’s birthplace in the Danish city of Billund, the LEGO House will serve as an “experience center” for an estimated 250,000 annual visitors. Characteristic of BIG’s playful designs, the 75-foot-tall structure will be built out of stacked rectangular volumes that resemble giant LEGO bricks.

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