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Costello Tagliapietra Show Beautiful Spring 2012 Collection Using AirDye Technology at New York Fashion Week

Posted By Jill Fehrenbacher On September 10, 2011 @ 5:20 pm In Accessories and Fashion,Features | 1 Comment

Costello Tagliapietra Spring Summer 2012 Collection At New York Fashion Week, Costello Tagliapietra, eco fashion, green fashion, AirDye, Air Dye, waterless dyeing, Corinne Bailey Rae, Miss J Alexander, sustainable style, eco textiles, green textiles

To this day “eco fashion [1]” still gets a bad rap. Greenies tend to think anything having to do with fashion is extravagant, ridiculous and wasteful, while many in the fashion industry still cringe at the word “eco”, envisioning beige hemp dresses and Birkenstocks. That’s why we’re so thrilled to see rising fashion stars [2] Costello Tagliapietra [3] showcase environmentally friendly apparel production processes to produce classic, beautifully-designed clothes [3] that are remarkably wearable and flattering for women of all sizes and ages. The burly duo [4] (who are almost always seen wearing matching plaid lumberjack shirts and suspenders) showed their flowy, romantic Spring 2012 collection [3] at Milk Studios yesterday to a star-studded audience. (We chatted with Corinne Bailey Rae [3] and Americ’a Next Top Model personality Miss J Alexander [3] about the show – stayed tuned for our video to come!)

On display for spring was a collection of drapey, feminine dresses [3] in vibrant pink, coral and blue prints which the designers created using AirDye [5] technology – a patented textile dyeing process [6] which uses no water. According to independent assessments, AirDye [5] uses 95% less water, and 86% less energy than traditional textile dyeing processes, contributing 84% less to global warming. Access to clean drinking water is a critical issue around the globe, and traditional textile dyeing is responsible for a tremendous amount of water pollution, so AirDye [6] technology holds a lot of promise as one method of producing cleaner, greener clothing. And the collection was beautiful to boot — a stunning example of how smart technology can improve the world we live in.

Check out Ecouterre’s photos of the show here > [3]


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URL to article: http://inhabitat.com/costello-tagliapietra-show-beautiful-spring-2012-collection-using-airdye-technology-at-new-york-fashion-week/

URLs in this post:

[1] eco fashion: http://www.ecouterre.com

[2] rising fashion stars: http://nymag.com/fashion/fashionshows/2012/spring/main/newyork/womenrunway/costellotagliapietra/

[3] Costello Tagliapietra: http://www.ecouterre.com/costello-tagliapietra’s-spring-2012-line-embraces-classic-romance-at-new-york-fashion-week/

[4] burly duo: http://www.ecouterre.com/video-exclusive-is-sustainability-the-future-of-fashion/

[5] AirDye: http://www.airdye.com/

[6] patented textile dyeing process: http://en.wikipedia.org/wiki/AirDye

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