We touch more germs a day than most of us would care to count. But with flu season in full force, many people are still not vigilant enough about preventing the spread of disease. That’s why School of Visual Arts student Adem Önalan designed an ingenious project that could change our daily habits for the better. Envisioned as a partnership between H&M and the World Health Organization, his theoretical H&M Health Lab proposal rebrands the humble alcohol wipe into a chic fashion accessory to create awareness about disease and personal hygiene in a fresh and convincingly viable way.
Eighty-percent of infectious diseases are transmitted by touch, which makes hand hygiene one of the most effective ways to prevent the spread of infection. To match the busy lifestyles of everyday people, class of 2016 student Önalan took the convenient consumer alcohol wipe and redesigned it into a fashion accessory to encourage proper hygiene. Designed for on-the-go convenience, the redesigned wipe would be sold in multi-pattern packs and come with a triangular top to create the look of a chic “pocket square.” Each pack would comprise wipes in a variety of patterns and scents so that every time a wipe is removed, the look of the user’s outfit changes.
Önalan even prototyped a H&M advertising campaign for the new wipes as well as a digital platform called PATTERNS™, which brings a non-profit initiative together with global brands to fight infectious diseases and hygiene challenges. Brands would be able to customize the design of the “pocket square” alcohol wipes and profits would be used to fund research, prevention, and cures for infectious diseases.